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Oliver Buchannon
Kole Ogundipe

Kole is the Founder of The Keyword, a media company covering the digital advertising industry.

Google Checkout goes Live

Feb 18, 2026

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5 min read

Google Checkout goes Live

See the new checkout flow in action

Kole Ogundipe
Kole Ogundipe
📈 Reddit Ad Spend Doubles

Feb 11, 2026

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6 min read

📈 Reddit Ad Spend Doubles

SMB spend up 75%. Reddit's lower-funnel push is working.

Kole Ogundipe
Kole Ogundipe
✉️ Google Expands AI Search Personalization

Feb 4, 2026

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7 min read

✉️ Google Expands AI Search Personalization

AI Mode is getting more personal. Google can now tailor results using your Gmail and Photos.

Kole Ogundipe
Kole Ogundipe
💳 OpenAI reveals ChatGPT Checkout fees

Jan 27, 2026

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7 min read

💳 OpenAI reveals ChatGPT Checkout fees

4% per sale. And what else merchants lose beyond the fee.

Kole Ogundipe
Kole Ogundipe
📢 Ads in ChatGPT, Checkout in Google

Jan 20, 2026

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9 min read

📢 Ads in ChatGPT, Checkout in Google

It's official. OpenAI is testing ads; Google launches Universal Checkout

Kole Ogundipe
Kole Ogundipe
📺 Instagram launches on TV — but won't follow YouTube

Dec 23, 2025

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8 min read

📺 Instagram launches on TV — but won't follow YouTube

Instagram's boss explains why they're not chasing long-form

Kole Ogundipe
Kole Ogundipe
🎯 MrBeast enters ad tech

Dec 9, 2025

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6 min read

🎯 MrBeast enters ad tech

The $5.2 billion company behind YouTube's biggest creator is building a brand-creator marketplace

Kole Ogundipe
Kole Ogundipe
🛒 From Chat to Checkout

Dec 1, 2025

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6 min read

🛒 From Chat to Checkout

ChatGPT launches shopping research feature

Kole Ogundipe
Kole Ogundipe
🎙️ Brands can license Hollywood voices for ad reads

Nov 25, 2025

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7 min read

🎙️ Brands can license Hollywood voices for ad reads

New marketplace lets brands license Michael Caine, Judy Garland, and 26 other iconic voices

Kole Ogundipe
Kole Ogundipe
🎬 Google demos Veo 3 with its own ad

Nov 12, 2025

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7 min read

🎬 Google demos Veo 3 with its own ad

The same AI video tool Google used will soon be in your Google Ads account

Kole Ogundipe
Kole Ogundipe
🪧 Google's plan for ads in AI Mode

Nov 4, 2025

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6 min read

🪧 Google's plan for ads in AI Mode

New ad formats coming as user's AI Mode queries are 3x longer

Kole Ogundipe
Kole Ogundipe
 🧭 ChatGPT gets its own browser

Oct 28, 2025

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5 min read

🧭 ChatGPT gets its own browser

OpenAI's 'Atlas' browser makes "Ask ChatGPT" an option for all webpages users visit

Kole Ogundipe
Kole Ogundipe
🎙️ Spotify video podcasts land on Netflix

Oct 22, 2025

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6 min read

🎙️ Spotify video podcasts land on Netflix

The 2026 partnership will see content pulled off YouTube

Kole Ogundipe
Kole Ogundipe
🤖 OpenAI's All-AI Social Feed

Oct 15, 2025

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5 min read

🤖 OpenAI's All-AI Social Feed

Sora 2 turns users into AI creators and might change how brands scale content.

Kole Ogundipe
Kole Ogundipe
🛒 Buy it in ChatGPT: Instant Checkout Announced

Oct 6, 2025

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6 min read

🛒 Buy it in ChatGPT: Instant Checkout Announced

OpenAI launches Instant Checkout for 700M+ weekly users with Etsy and Shopify

Kole Ogundipe
Kole Ogundipe
🌐 Reddit passes Facebook in web visits

Sep 30, 2025

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5 min read

🌐 Reddit passes Facebook in web visits

Traffic up, revenue up. Reddit’s growth is hard to ignore.

Kole Ogundipe
Kole Ogundipe
💼 LinkedIn’s New Rival: OpenAI

Sep 11, 2025

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4 min read

💼 LinkedIn’s New Rival: OpenAI

OpenAI announces mid-2026 Jobs Platform

Kole Ogundipe
Kole Ogundipe
⚖️ Court to Google: keep Chrome, hand over data

Sep 5, 2025

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5 min read

⚖️ Court to Google: keep Chrome, hand over data

Google must hand over parts of its search data to competitors, while keeping Chrome and default search deals.

Kole Ogundipe
Kole Ogundipe
🎨 Meta Meets Midjourney

Aug 28, 2025

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4 min read

🎨 Meta Meets Midjourney

The deal with Midjourney is likely part of Zuckberg's plan to offer thousands of ad creative variations

Kole Ogundipe
Kole Ogundipe
⚖️ End of “Winner Takes Most” Search

Aug 21, 2025

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5 min read

⚖️ End of “Winner Takes Most” Search

Google’s AI overviews shift organic traffic flows

Kole Ogundipe
Kole Ogundipe
🔍 Reddit’s “Go-To” Search Goal

Aug 14, 2025

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6 min read

🔍 Reddit’s “Go-To” Search Goal

How Reddit is turning conversations into a search tool

Kole Ogundipe
Kole Ogundipe
🍪 Google ends Cookies for 30M

Jan 10, 2024

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3 min read

🍪 Google ends Cookies for 30M

Cookie data tracking halted for Chrome users

Kole Ogundipe
Kole Ogundipe
🤖 Google Talks AI Ads

Oct 25, 2023

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4 min read

🤖 Google Talks AI Ads

Google Experiments with AI-Based Ad Formats

Kole Ogundipe
Kole Ogundipe
🧩 Meta's Ad Blueprint

Aug 25, 2023

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4 min read

🧩 Meta's Ad Blueprint

Updated infographic from Meta inside

Kole Ogundipe
Kole Ogundipe
🔎 Search Ads Toggle

Aug 23, 2023

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4 min read

🔎 Search Ads Toggle

Just In: TikTok Launches Search Ads

Kole Ogundipe
Kole Ogundipe
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