🤖 OpenAI's All-AI Social Feed

Today’s Insights

✦ Feature: OpenAI launched an AI-only social video feed
✦ Third-party apps are now inside ChatGPT
✦ Google tests AI-rewritten snippets
✦ YouTube is vetting agencies
✦ Duolingo offers direct ads

Feature

Last week, OpenAI launched Sora 2. The video quality jumped, as we’ve come to expect. But the bigger breakthrough could be the launch of their “Social app” where AI generates 100% of the content users see in their feed.

How We Got Here

Michael Mignano calls this Phase 3 of social media.

• Phase 1: Reach = dictated by follower count.

• Phase 2: TikTok’s “For You” feed matched content to user interests.

• Phase 3: Platforms don’t just match content, they create it.

What Makes Sora 2 Different

Every user can create an AI avatar with their own face and voice. You can even let others make videos using your likeness. Sam Altman has hinted at revenue-sharing with users who license their AI selves to brands or other creators.

Mignano predicts platforms will reward unique concepts over raw views. That means brands in this next phase can use tools like Sora to scale content production infinitely, but still need creators to generate the novel ideas that drive engagement.

^{Read Michael Mignano’s full article}

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🧩 OpenAI has added third-party apps inside ChatGPT

Most ChatGPT users can now interact with third-party apps like Spotify, Canva, and Zillow without leaving ChatGPT. The feature integrates users’ accounts and app data into the chat, letting ChatGPT suggest apps when relevant. According to the company, developers can also build and test apps using OpenAI’s new Apps SDK.

📢 YouTube has a new program to connect advertisers with verified experts

The Activation Partners program links brands with Google-vetted agencies for YouTube campaign management. Advertisers can find and connect with approved partners through YouTube’s Enterprise Marketing Portal.

🚀 Duolingo launched ‘Duolingo Ads’

The new offering gives advertisers access to premium in-app inventory and creative formats. Duolingo Ads will feature character-led campaigns with its popular mascots.

🔍 Lastly, Google is testing Gemini-powered AI descriptions in Search

The company is experimenting with using Gemini to rewrite the webpage snippets displayed in the search results.

Thanks for reading

✦ Thanks to today’s sponsor, Stack Influence, who can help you automate Micro-Influencer product seeding at scale.

✦ Lastly, Senior Marketers, Wynter will pay you to give feedback on other B2B websites, ads, and messaging. Their surveys take 2-10 minutes. And they pay up to $50. (US/Canada based)

We’ll be back next week!