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The Keyword

Read what matters in marketing in 3 minutes or less

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Kole Ogundipe

🎬 Creator deals are moving inside the ads managers

Jun 26, 2026

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3 min read

🎬 Creator deals are moving inside the ads managers

LinkedIn, Meta, and YouTube each moved to build creators into their ad systems

Kole Ogundipe

🔍 Meta built Google's AI Mode for Facebook

Jun 18, 2026

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2 min read

🔍 Meta built Google's AI Mode for Facebook

Meta's AI Mode pulls answers from public Facebook posts and Reels

Kole Ogundipe

Jun 11, 2026

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3 min read

🍎 Siri joins AI search

Siri is ad-free. Rebuilt using Gemini. And privacy-first.

Kole Ogundipe

Jun 5, 2026

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2 min read

📉 Meta is charging for reach

Meta's $50/month plan sells organic reach on Facebook and Instagram

Kole Ogundipe

May 27, 2026

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3 min read

Google's New Ad Era & Formats

Google showed us their roadmap...

Kole Ogundipe

May 15, 2026

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2 min read

🛒 Google is testing Agent Checkout

The test see users buy directly from Google search results, no product page needed

Kole Ogundipe

May 7, 2026

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2 min read

⚡ ChatGPT launched its Ads Manager

U.S advertisers can now sign up for OpenAI's self-serve Ads Manager

Kole Ogundipe

🤖 Meta now lets Claude and ChatGPT manage campaigns

Apr 30, 2026

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3 min read

🤖 Meta now lets Claude and ChatGPT manage campaigns

Advertisers can now manage Meta ads through AI chat

Kole Ogundipe

Apr 15, 2026

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2 min read

🧠 Meta's Brain Team

Video + sound + text = 50% engagement

Kole Ogundipe