🤖 Google Talks AI Ads

FEATURE

Google experiments with how ads will appear in the Search Generative Experience

Google’s AI-powered ‘Search Generative Experience’ is still only available on an opt-in basis after being announced in May.

According to Google CEO, Sundar Pichai, ahead of a full roll-out, their teams are focused on “making sure the product works well, and we’re generating value for our ecosystem and that ads transition well”.

Pichai revealed that the company is experimenting with brand new ad formats which are custom-built around the new search experience.

Future Google ads will be “customized to every step” of the AI-based search journey.

Sources: Tech Crunch, The Verge, Media Post

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TODAY’S HEADLINES

‘Reddit can survive without search’ as the company reportedly threatens to block Google. Reddit is looking to strike deals with companies including Google & Microsoft over access to their posts which are used to train AI models. (The Verge)

Instagram tests new ‘Nearby’ feed for Stories. The feature highlights public content from users and businesses in the local area. (Social Media Today).

Microsoft announced double-digit growth in search advertising revenue. Bing outperformed expectations, with the increase in ads attributed to their generative AI investments (Search Engine Land).

Snapchat’s daily active user count rose to 406 million, up 12% year-over-year. While Snap continues to pull in more revenue from advertisers - up to $1 billion last quarter. (Variety)

LinkedIn is closing in on 1 billion users. The Microsoft-owned app announced “record levels of engagement” among its 985 million members. (Social Media Today)