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Hi and welcome back to another edition of The Keyword.
This week: Manus AI is the first AI agent with a native Meta ads integration. Since Meta recently acquired Manus, this is the only AI platform that can be trained on Meta Ads’ internal documentation. And so I've been deep-diving into what Manus can do. And what might be coming in the near future.
— Kole
Also coming up:
✦ Google AI link previews
✦ Search Console AI configuration
✦ Meta Manus Ads Manager
✦ Perplexity removes ads
✦ Bing AI citation insights
✦ Reddit AI shopping carousels
Feature
🤖 Meta is rolling out Manus AI inside Ads Manager
Zuckerberg says that Manus will "deliver general-purpose agents across consumer and business products”.
Now Manus is showing up inside Ads Manager.
Within Meta ads advertisers (should, it’s still in beta) find Manus AI under the All Tools menu.
Manus comes loaded with built-in capabilities, including a Meta Ads Analyzer that likely taps into Meta’s own internal documentation of how ad delivery really works.
In practice, that means advertisers can ask Manus to diagnose problems like rising CPAs or delivery issues.
There are some guardrails (for now):
It’s read-only. It can’t change campaigns (yet)
Early users say the output isn’t always accurate
Advertisers should sanity-check anything important
But as Meta will inevitably lock its AI rivals out of ads manager, Manus is likely to become the primary optimization AI tool for Meta Advertising.
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More Headlines
🔗 Google makes links more visible in AI Overviews and AI Mode
In AI search answers, desktop users can now hover over groups of link icons to see a pop-up with source details. Each link shows the site name, a short description, and a thumbnail image, providing context before users click.
🌍 Google Search Console AI configuration tool rolls out globally
Users can now adjust report settings by typing their request instead of manually selecting filters and comparisons. The system can customize data such as clicks, impressions, average CTR, and average position.
🚫 Perplexity phases out ads on its AI search platform
The AI search company says ads could weaken user trust and conflict with its focus on accuracy. Instead of ads, Perplexity now relies mainly on subscription revenue, offering paid tiers for professional users while maintaining free access.
💡 OpenAI exec envisions brands running ads by prompting ChatGPT
OpenAI’s Head of Monetization, Asad Awan, says he sees a future where businesses describe their goals in plain language, and ChatGPT handles the mechanics of creating, running, and optimizing campaigns.
📊 Microsoft adds AI performance insights to Bing Webmaster Tools
The new AI Performance feature shows publishers how often their content is cited in AI-generated answers across Bing and its partner platforms.
🛒 Reddit tests AI-powered shopping carousels in search results
The feature displays interactive product cards with images, prices, and links to retailers for a small group of U.S. users.
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You’re caught up
🎊
