Kole is the Founder of The Keyword, a media company covering the digital advertising industry.
Apr 15, 2026
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2 min read
Video + sound + text = 50% engagement
Mar 26, 2026
7 min read
ChatGPT ads mixed start. Meta veteran hired to fix it.
Mar 19, 2026
5 min read
LinkedIn outranks Wikipedia, YouTube, and every major publisher in AI citations
Mar 12, 2026
Shoppers will be redirected to the sellers to purchase
Feb 26, 2026
6 min read
Meta's $2B AI Agent is now available
Feb 18, 2026
See the new checkout flow in action
Feb 11, 2026
SMB spend up 75%. Reddit's lower-funnel push is working.
Feb 4, 2026
AI Mode is getting more personal. Google can now tailor results using your Gmail and Photos.
Jan 27, 2026
4% per sale. And what else merchants lose beyond the fee.
Jan 20, 2026
9 min read
It's official. OpenAI is testing ads; Google launches Universal Checkout
Dec 23, 2025
8 min read
Instagram's boss explains why they're not chasing long-form
Dec 9, 2025
The $5.2 billion company behind YouTube's biggest creator is building a brand-creator marketplace
Dec 1, 2025
ChatGPT launches shopping research feature
Nov 25, 2025
New marketplace lets brands license Michael Caine, Judy Garland, and 26 other iconic voices
Nov 12, 2025
The same AI video tool Google used will soon be in your Google Ads account
Nov 4, 2025
New ad formats coming as user's AI Mode queries are 3x longer
Oct 28, 2025
OpenAI's 'Atlas' browser makes "Ask ChatGPT" an option for all webpages users visit
Oct 22, 2025
The 2026 partnership will see content pulled off YouTube
Oct 15, 2025
Sora 2 turns users into AI creators and might change how brands scale content.
Oct 6, 2025
OpenAI launches Instant Checkout for 700M+ weekly users with Etsy and Shopify
Sep 30, 2025
Traffic up, revenue up. Reddit’s growth is hard to ignore.
Sep 11, 2025
4 min read
OpenAI announces mid-2026 Jobs Platform
Sep 5, 2025
Google must hand over parts of its search data to competitors, while keeping Chrome and default search deals.
Aug 28, 2025
The deal with Midjourney is likely part of Zuckberg's plan to offer thousands of ad creative variations
Aug 21, 2025
Google’s AI overviews shift organic traffic flows
