Hi and welcome back to another edition of The Keyword.
Meta announced seven paid subscription plans across its apps aimed at businesses and creators. None of them remove ads. But one changes organic reach in a way worth paying attention to.
— Kole
Editor, The Keyword
Founder, Wilow
Thank you to dofollow.com for sponsoring the newsletter today
Meta is selling feed placement
Meta announced seven new paid subscription plans last week, which some analysts are framing as Meta’s response to investor pressure over it’s AI spending.
None of the plans remove ads, which you can see here.
Meta One Advanced ($49.99/month) is the one to watch.
Until now, organic reach on Facebook and Instagram was merit-based. Engagement earned reach.
Meta One Advanced is changing that.
Subscribers get algorithmic advantages that non-paying accounts don't.
From Meta:
Featured in feed: Have the opportunity to be featured in the Facebook feed
Optimized search: Make it easier for people to find your profile in Instagram and Facebook search
Bold follow button: A bold follow button on Reels, making it easier for people to follow you directly from content
Follow invites: Automatically send follow invitations to people who engage with your content on Facebook
Competitive insights: Compare your profile's performance to similar profiles on Instagram to tailor your content strategy
Full list: here
Meta One Advanced is in limited testing in Saudi Arabia, Morocco, Thailand, and Bangladesh. Whether or not it reaches full rollout, Meta seems intent on generating subscription revenue and is willing to sell boosted organic reach to get there.
Sponsored by Dofollow
Win Google & AI
Your buyers search Google and AI. Make sure they find you.
dofollow.com helps B2B SaaS teams grow organic pipeline with high-authority backlinks and AI-ready brand mentions. Get mentions from sites like HubSpot and Monday, plus SaaS strategists, reporting and link monitoring.
More Headlines
📊 Google Adds AI Performance Insights to Merchant Center
The new reporting suite shows retailers how their products appear across AI Mode, AI Overviews in Search, and the Gemini app. It also breaks down visibility metrics like share of voice, shopping funnel stages, product search terms, and listing completeness.
🛍️ Shopify Lets Merchants Manage Stores in ChatGPT and Claude
With the new connector apps, merchants can now manage store activity through prompt-based conversations with ChatGPT and Claude instead of using the Shopify dashboard. Merchants can check sales, track orders, update product listings, and monitor store performance directly inside the AI chat tools.
🌐 Google Expands Preferred Sources to AI Overviews and AI Mode
The update extends Google’s personalization feature into AI-generated answers inside Search, allowing starred sites to appear with a “Preferred” label inside AI Overviews and AI Mode.
🎯 ChatGPT Ads Test Cost-Per-Action Pricing In Ads Manager
The new cost-per-action model lets advertisers pay only when users complete actions like purchases. Until now, advertisers were mainly charged through impression-based or cost-per-click pricing regardless of downstream outcomes.
Recap - Google’s New Ad Suite
Recommendations
✦ Dofollow: Thanks to Today’s Sponsor
Win visibility in Google and AI search
✦ Wilow: The most simple way to see your Meta ad creative performance
You can try it out for free. No credit card required.
✦ Granola: The best AI Meeting Notetaker
Double the length of your free trial with our link
✦ Wynter: A side-hustle for B2B marketers
Get paid up to $50 for completing 2-10 min feedback surveys
Note: We may receive sponsorship payment or affiliate commission for links above
You’re caught up
🎊
