Hi and welcome back to another edition of The Keyword newsletter.

This week we’re breaking down Google’s ‘Personal Intelligence’ announcement which gives users the option to get much more personalized responses from Gemini by connecting more of their Google apps.

— Kole

Coming up:

Select Google users can now opt in to connect Gmail and Google Photos to AI Mode in Search. The feature, called Personal Intelligence, lets Gemini reference users' emails and images to answer queries that require personal context.

Google is attempting a delicate balance between privacy and personalization. Here’s how Google explains it:

The ethical debate is essential but wherever the line is drawn we do seem to be entering the era of the AI shopping assistant.

Google wants to be a personal digital concierge for all of us. But so does OpenAI. Personalized recommendations are a key advantage. Google is tapping into years of users' receipts and reservations to offer a level of precision that OpenAI can't match yet.

Video Explainer: I’m playing around with new formats for The Keyword and so here is a 2 minute version of today’s feature as an extra.

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Ads in ChatGPT will be charged per 1,000 impressions. Advertisers will see only high-level metrics initially, such as impressions and clicks, with no insight into user actions at this stage. Minimum spend commitments are around $200k.

The update lets users ask additional questions directly from the AI-generated summaries at the top of search results. Google says follow-up queries carry the context of the original search and shift the interaction into Google’s conversational AI Mode. 

The new experimental feature adds ‘agentic action’ to Chrome - enabling users to use agents and Google’s latest Gemini model to handle research tasks.

Meta will reportedly offer paid subscriptions on Instagram, Facebook, and WhatsApp while keeping basic services free. Subscriptions could include AI tools such as Vibes for video creation and Manus, an AI agent that Meta purchased for $2 billion.

Scout provides conversational answers and concise summaries across Yahoo’s Search, Mail, News, Finance, Sports, and Shopping apps. It offers interactive features like suggested searches, past query history, and visual elements in responses. 

Netflix co-CEO Ted Sarandos said the company competes for people’s attention across TV, social media and gaming. He highlighted YouTube and Instagram as key rivals, as viewing shifts from traditional channels to CTVs and mobile devices. 

We are doubling the engineering team for Wilow! From one to two engineers... but still… that will mean we can launch the beta as planned this month and start shipping more features.

I’m in experiment-mode and starting to publish content across more platforms. That means getting in front of the camera for the first time. I said ‘um’ 70 times during a 7 minute video last week. Ouch.

But as Shaan Puri says, video is the language of the internet. So better late than never to get started.

— Kole, Creator of The Keyword & Wilow

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