Hi and welcome back to another edition of The Keyword newsletter.

Since AI mentions are the new search rankings, the latest research from Profound is worth a read. They tracked 1 million citations across ChatGPT, Gemini, and other major platforms to map where the citations are actually coming from.

— Kole

Also coming up:

LinkedIn has more than doubled its mentions in AI answers in three months, according to Profound.

LinkedIn is now the most-cited domain for professional queries with ChatGPT and Google’s AI Mode, including posts, articles, and newsletters from the platform.

Because Microsoft owns LinkedIn and also has a ~27% share of OpenAI, a strong ongoing partnership shouldn’t be a surprise.

Semrush reached a similar conclusion about LinkedIn becoming more influential.
They found that LinkedIn is the #2 most-cited domain overall — behind Reddit, but ahead of Wikipedia, YouTube, and major publishers.

The users most cited in AI chat weren't the most followed. But they were among the most consistent: 75% posted five or more times in four weeks.

One of the most practical levers available right now for increasing AI mentions might be testing incentives which encourage consistent posting from employees and/or customers on the platforms that matter most, Reddit and LinkedIn.

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Google’s Personal Intelligence is fully rolled out in U.S

Personal Intelligence connects Gemini to a user's Gmail, Google Photos, and other Google apps to deliver more personalized AI chat responses. Initial launch was to Google’s paid tier.

Google VP outlines AI Ads Strategy

Nick Fox described Google's AI advertising approach in three phases. The first focuses on improving core ad quality predictions using AI models, making existing ad placements more effective. The second involves building AI-powered tools that help advertisers generate creative assets and keywords. The third is experimenting with ads in new AI experiences, starting with AI Mode.

X is testing an ad format which display when products are mentioned organically

X is automatically placing product promotions beneath user posts that organically mention specific brands. X’s Head of Product replied to the user who spotted it with, “trying to make an ad product that isn’t an ad.”

Meta is offering $3,000 Content Creators per month

The new program offers $1-3k per month to creators with 100K+ followers on either TikTok, YouTube, or Instagram, to post on Facebook.

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