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- 🌐 Reddit passes Facebook in web visits
🌐 Reddit passes Facebook in web visits
Traffic up, revenue up. Reddit’s growth is hard to ignore.
Kole Ogundipe
September 30, 2025
Today’s Insights
✦ Reddit now #2 site
✦ X adopts AI algorithm
✦ Instagram hits 3B users
✦ Meta launches Vibes feed
✦ Google launches Search Live
Feature
Reddit has become the second most-visited website in the U.S., according to Semrush data for July.
The platform recorded 2.3 billion visits, edging ahead of Facebook’s 2.25 billion. Google remains far ahead with 21.6 billion, while Amazon and Yahoo rounded out the top five.
The traffic surge reflects Reddit’s growing user base: 415 million weekly users and 110 million daily, up 21% year-over-year. That momentum is showing in the business as well - Q2 revenue reached $500 million, a 78% increase, driven by rising advertising demand.
Reddit has also been pushing to reposition itself as a search destination. Features like “Reddit Answers” now use Google’s Gemini model to improve discovery, while ongoing talks with Google suggest a shift from flat licensing toward more dynamic content-sharing deals.
For marketers, Reddit’s latest initiative, “Community Intelligence”, could make the platform a useful lens on consumer sentiment. The social listening tool shows how people talk about products, competitors, and trends in real time.
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🎤 Google launches Search Live with voice and camera input
Google is bringing live voice conversations to AI Mode. Users can share their phone’s camera feed, giving Google the ability “to see what your camera sees, respond to your questions in real time and connect you with helpful web links to dive even deeper.”
📲 Google adds option to follow publishers in Discover feed
Users can now follow their favorite publishers and creators directly in Google Discover to see more of their content. Google is also expanding Discover to include more posts from social platforms such as X, Instagram, and YouTube Shorts.
📈 Instagram hits 3 billion monthly users
Instagram lead Adam Mosseri said private messaging, Reels, and recommendations now drive most of the app’s growth. Instagram is also testing new algorithm features, including topic controls for users and immediately displaying the Reels feed when the app is opened in select markets.
🎥 Meta announced ‘Vibes’, an AI-generated feed for video
According to Meta, Vibes is “a new way to discover and create AI Videos”. Content can be shared directly to Vibes (a new feed within the Meta AI app) or cross-posted to Instagram and Facebook Stories and Reels.
🚀 Microsoft is pushing Edge into the AI browser race
Microsoft’s AI CEO Mustafa Suleyman says Edge will evolve into an “agentic browser” where Copilot can open tabs, read pages, and complete tasks in real time.
🤖 X to adopt a fully AI-powered algorithm by December
Elon Musk says users will soon be able to customize their feeds by directing Grok. Musk said the company will “open source the algorithm every two weeks or so.”
