🎙️ Spotify video podcasts land on Netflix

Today’s Insights

✦ Feature: Netflix–Spotify Video Podcasts
✦ Shopping Ads get Subscriptions
✦ New Google Ads layout
✦ MrBeast Launches Vyro

Feature

Spotify is bringing 16 video podcasts to Netflix starting in 2026. The podcasts will stream simultaneously on Spotify and Netflix, keeping the existing Spotify host-read ads intact, even on Netflix’s ad-supported plans.

This deal pulls certain Spotify video podcasts off YouTube where full episodes will no longer be available, although clips and audio versions will remain. While Netflix gets access to premium shows without needing to create original podcast content or sign new talent.

Now Spotify can offer access to Netflix’s 300M+ audience as part of its podcast advertising packages. The platform can offer a unified audience for brand campaigns across two major platforms with no need for separate buys or new creative materials.

YouTube recently surpassed Spotify and Apple as the top platform for podcast listening in the U.S. According to data cited by Edison Research and reported by eMarketer, about 31% of weekly podcast listeners prefer YouTube, compared to 27% for Spotify and 15% for Apple. Soon users will have another major platform to choose from.

Spotify currently hosts over 430,000 video podcasts, with video consumption growing at a 20 times faster rate than audio-only content.

Presented by HubSpot

New: Snowflake integration + HubSpot's data studio. Combine enterprise data with your CRM in a spreadsheet-like interface. Build sophisticated segments, trigger automated workflows, and power AI-driven campaigns with unified customer data. No technical expertise needed.

↳ Explore the app

🍌 Google rolls out Nano Banana image editor in Search

The tool lets users edit or create images directly in Google Search using Lens and AI Mode. Users can snap or upload photos and modify them with AI prompts. The rollout begins in English for users in the U.S. and India.

📰 Google Search users can collapse text ads with a single click 

The new layout groups text and shopping ads under a single ‘sponsored results’ header that stays visible while users scroll. It also adds a ‘hide sponsored results’ button, which lets users collapse ad sections to view only organic results.

📱 Google adds vertical 9:16 image ads to Performance Max campaigns

The new format lets advertisers upload vertical images optimized for mobile platforms. The update reflects Google’s push to align ad visuals with short-form content styles on TikTok, Reels, and YouTube Shorts.

🛍️ Google adds product subscriptions to Shopping ads in the U.S.

Merchants can now promote recurring purchases for physical goods directly in Shopping ads. They will need to update their product data feeds with new subscription details to show these offers in Shopping ads.

📊 YouTube launches ‘Brand Pulse Report’ to measure total brand presence

The new reporting tool gives advertisers a unified view of their brand’s paid and organic activity across YouTube. It uses Google’s multimodal AI to detect brand mentions in visuals, audio, and video titles.

🎬 MrBeast launches Vyro, a video clipping platform

Vyro connects video editors (clippers) with creators and brands that want their long-form videos turned into short-form clips for TikTok, Instagram, and YouTube. Clippers are paid based on the total views their clips generate, with payouts starting at $3 per 1,000 views.

Thanks for reading

✦ Don’t forget, if you are a Snowflake customer you can now sync data to HubSpot and activate your data with data studio (sponsor)

✦ Lastly, Senior Marketers, Wynter will pay you to give feedback on other B2B websites, ads, and messaging. Their surveys take 2-10 minutes. And they pay up to $50. (US/Canada based)

We’ll be back next week!