💼 LinkedIn’s New Rival: OpenAI

Today’s Insights

✦ OpenAI is giving LinkedIn some competition
✦ Google AI Mode adds 5 more languages
✦ Amazon partners with Netflix ads

Feature

OpenAI announced an AI-powered Jobs Platform launching mid-2026, directly competing with LinkedIn. The move creates an awkward dynamic since Microsoft owns LinkedIn while being OpenAI's largest investor.

Until now, OpenAI has mainly sold access to its chatbot and APIs. But under Applications CEO Fidji Simo, the company is expanding into more end-user products that have been dominated by their Big Tech peers, including a browser, AI hardware designed by the talent behind the iPhone, and the new recruitment platform.

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🌍 Google has expanded AI Mode to five new languages

Google announced that AI Mode now supports Hindi, Indonesian, Japanese, Korean, and Brazilian Portuguese.

📲 Google is offering ‘Web to App Connect’ across more ad formats

Advertisers can drive app engagement from YouTube, Hotel and Demand Gen campaigns, with unified measurement combining web and app insights.

📺 Amazon and Netflix partner to sell ads through Amazon’s DSP

The deal will allow marketers plan, buy, and measure Netflix ad campaigns directly within Amazon’s DSP. Rollout begins Q4 2025 in 11 global markets, including the U.S. and U.K.

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