🧭 ChatGPT gets its own browser

Today’s Insights

✦ Feature: OpenAI launches a Google Chrome alternative
✦ Meta confirms skippable Reels ads test
✦ Sitelinks have come to Google Maps
✦ PerplexityAI has been added to Samsung TVs

Feature

Last week, OpenAI launched Atlas, an AI-powered browser built around ChatGPT. The browser uses ChatGPT Search and users visiting any webpage now have an option to "Ask ChatGPT" to open a conversation window on that same page and ask questions about the information displayed.

Brands have historically controlled the narrative on their websites with their content, their own chatbots and FAQs. But with Atlas, OpenAI inserts a third-party voice into a user's browsing experience. One that can interpret, question, or contradict what a brand says. ChatGPT can help the user transact, or just as easily recommend a cheaper option or suggest a competitor entirely.

How much market share Atlas captures will be interesting to see. Although the features that make it powerful (viewing page content, storing browsing history, and taking autonomous actions) require comprehensive monitoring of user behavior that could make some users wary of Atlas.

Nonetheless AI-first browsers have undoubtedly arrived to evolve web browsing. Perplexity announced Comet’s full roll out the same day as Atlas. Monitoring and trying to build a positive perception among the leading LLMs just became even more crucial for brands.

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🎥 Google adds image-to-video feature to Demand Gen campaigns

The new tool automatically generates vertical, square, and horizontal videos from advertisers’ existing images and text assets. Google says it will be enabled by default for older single-image ads, with an opt-out option available before October 31, 2025.

🗺️ Google has added scrollable sitelinks to Maps ads

The update brings familiar sitelinks from Search ads into Google Maps, appearing under promoted location pins.

📱 Instagram is testing skippable ads in Reels

Meta confirmed to AdWeek that as part of the test users see a countdown timer followed by a button which allows users to skip the ad. The feature is similar to ad format widely used by YouTube.

🤖 Samsung launches Perplexity AI-powered app on smart TVs

The new app lets users ask questions and get real-time answers on-screen using voice or text. The rollout starts with Samsung’s 2025 TV models, with older TVs to follow later this year.

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