🍪 Google ends Cookies for 30M

FEATURE

Google switches off data tracking cookies for 30M Chrome users

The rollout has begun. Google has turned off cookies for 1% of Chrome users, amounting to approximately 30 million users.

Google is developing a Privacy Sandbox to address privacy concerns caused by third-party cookies used for online advertising. This tool provides alternative methods for delivering and measuring ads while protecting user privacy.

Google plans to phase out cookies for 100% of Chrome users by Q3 2024.

Sources: Google, The Register, Insider Intelligence

TODAY’S HEADLINES

Amazon Prime Video is introducing a new ad-supported subscription model with CPMs in the low-to-mid $30 range. The rates are significantly lower than competitors like Netflix and Disney+ and the ad-supported plan will be the default for all Prime Video members. (Insider Intelligence)

X and Shopify announced a new partnership to help Shopify sellers advertise and promote their products. The details are still to be announced, but this is the latest attempt to more seamlessly integrate e-commerce into social media. (Social Media Today)

LinkedIn ad prices have soared due to a surge in demand reportedly driven by the advertiser boycott of X. The Financial Times found that prices increased by as much as 30%. (Search Engine Land)

Reddit describes how they are becoming a trusted platform for product recommendations due to concerns about the authenticity of influencers and algorithms. In 2023, users added “Reddit” to Google searches 32B times as they sought answers from real people”. Social Media Today