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🥊 TikTok vs Music Giants

TikTok has disrupted video entertainment - it’s working on doing the same to shopping - and next up is Music. TikTok Music is the “social” music streaming service that will rival the likes of Spotify.

After launching in 5 countries, last month we wrote that:

• TikTok Music is a standalone app that comes with a paid monthly subscription.

• TikTok Music wants to separate itself from the competition with social features. Enabling users to connect, comment and collaborate on playlists.

• And it is built around new music discovery with the now famous ‘For You’ tab recommending personalized tracks.

A new interview with Semafor lifted the lid more on their plans:

• TikTok said the opportunity comes from the fact that they are already the most “impactful discovery platform or tool in the history of the music industry.”

• As you would expect, recommended music will be influenced by the content a user consumes on the main TikTok app.

• Lastly, while the goal is to build their own subscription base, TikTok will allow users to listen on Spotify, Apple, and Amazon Music too.

Unlike their competitors, TikTok are building for a younger generation. If TikTok Music goes to plan it will pull even more users into their eco-system. And no doubt they will continue to expand the industries they plan to disrupt.

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TODAY’S HEADLINES

X saw at least two advertisers pull campaigns after brand safety concerns. This comes shortly after CEO, Linda Yaccarino, announced new brand safety controls. (CNN)

Google allows businesses to manage social media links on their listings in Google Search and Maps. Companies can now add, edit, and remove social links to Facebook, Instagram, LinkedIn, Pinterest, TikTok, X, and YouTube. (Search Engine Land)

Walmart’s ad business has nearly doubled in 2 years, as the ‘Retail Media’ category continues to boom. Advertisers are increasingly turning to retailers like Walmart who are offering sponsored product ads and ads in Walmart stores. (Marketing Dive)

Amazon was criticized for offering influencers $25 a video to create content for their new TikTok-style shopping feed. Amazon’s ‘Inpsire’ feed launched last December. (Tech Crunch)

Threads is finally getting a web version this week. This is one of the features users have asked for and could help give engagement a boost after a decline in usage. (Mashable via Wall Street Journal)

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