💰 The "Everything" Era

FEATURE

What does an “Everything App” actually do?

The rebrand is just the beginning. X will take over Twitter’s legacy as being the “global town square”. But the vision goes much further.

CEO, Linda Yaccarino, said the major changes of the early Musk era are paying creators a share of ad revenue, longer-form video, and articles.

The next phase takes X beyond advertising, media, and messaging.

The ambition is to fully serve people’s financial needs, including banking and digital payments. Musk founded an early digital payments company that merged with PayPal and is leading the division internally.

In the short run, the priority is still to try to repair the relationship with advertisers. Yaccarino recently brought back their ‘client council’ to get marketing and ad agency execs around the table. And she announced new brand safety controls last week.

Source: CNBC

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TODAY’S HEADLINES

Google announced ‘Demand Gen’, a new AI-powered campaign format. Demand Gen campaigns will serve ads across YouTube, including Shorts, Discover, and Gmail. Demand Gen is expected to replace standard Discovery ad campaigns. (Google)

Google launched a test feature that summarizes page content within their new Search Experience. Google is testing an AI-generated list of the key points an article covers and taking users directly to selected sections. (Tech Crunch)

YouTube Music is introducing a new personalized music discovery feature called ‘Samples’. The new feed of recommended music video snippets is similar to what you’d get on TikTok and with Spotify’s redesign. (YouTube)

Substack has added a "follow" feature to their platform, expanding more into social networking. Substack’s Notes feed is designed in the mold of Twitter and now enables users to follow writers. (The Verge)