Hello, Marketers.
This is your mid-week edition of The Keyword, including:
TikTok‘s Social Music Streaming plan
Today’s Marketing headlines from Meta, Netflix & Shopify
Let’s jump in 🪂
TOGETHER WITH DOFOLLOW.IO
Are you a B2B SaaS company looking to get more traffic and increase your online presence?
dofollow.io is a premium link-building agency that can get your business ranked higher in search engines (like Google).
Get in front of more customers by having quality and relevant websites link to your business.
You can turn your website into a traffic & lead gen machine with links from major sites like HubSpot, BigCommerce, Canva, Envato, Business Insider & 100s more.
Get traffic-boosting, high-quality backlinks to your business with dofollow.io.
FEATURE
TikTok gets into “Social” Music Streaming
TikTok’s got some big ambitions.
On Monday we reported that TikTok Music launched in Brazil and Indonesia. Now you can add Australia, Mexico & Singapore to that list.
Plus, TikTok just announced a multi-year deal with Warner Music Group. That gives TikTok & TikTok Music the license to the catalog of the music giant.
Here’s what else we know so far about TikTok Music
TikTok Music is a standalone app, separate from TikTok
Like Spotify & Apple Music, TikTok Music comes with a paid monthly subscription
TikTok Music wants to separate itself as the “social” music streaming service. Enabling users to connect, comment and collaborate on playlists.
Plus according to Tech Crunch, it will have features like:
Personalized music recommendations
The ability to play full versions of viral TikTok songs
Shazam-style music identification
Access to song lyrics
Offline listening
Why it matters
TikTok will have taken notes on how Threads hit the ground running by integrating a new product into an existing platform. But with competitors like Apple & Spotify, it won’t be easy.
TikTok Music’s social features could be what differentiates it and gives them a shot. With Music & eCommerce, TikTok’s plans are clearly well beyond short-form video.
MORE HEADLINES
Netflix has removed its 'Basic' subscription tier in the UK and US, replacing it with 'Standard with Ads'. The change is a win-win for Netflix which will either boost its advertising solution for brands with more reach. Or increase subscribers at the ad-free tier priced a $15.99 or £10.99. (Cordbusters ↗)
Shopify is launching an AI assistant for merchants. CEO, Tobi Lutke, described how the ‘Sidekick’ product can analyze sales performance, manage the store and create images (Twitter ↗)
Meta has released LLaMA 2, its own version of GPT and Bard. Meta’s updated AI model is open-source and “free for research and commercial use.” Threads could provide a large dataset of text that LLaMA 2 could use for training. (Meta ↗)
Facebook puts more emphasis on video again with a redesign. The “Watch” tab has been switched to “Video”, which will now unify all its video experiences (Reels, Live & long-form) in one place. (Meta ↗)
Norway has temporarily banned Meta from running behavioral advertising on Facebook and Instagram — unless it obtains users’ consent to the processing. If Meta does not comply, it will face fines of up to $100,000 daily. (Tech Crunch ↗)
👋 Enjoy the rest of the week
Kole
