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šļø Reach beyond Amazon
Sponsored Ads are venturing into other domains
Kole Ogundipe
August 18, 2023
FEATURE
Amazon Expands Signature Ads to Third-Party Websites
āSponsored Product Adsā will run off-Amazon, on apps and websites including Pinterest, BuzzFeed, Hearst Newspapers, Lifehacker, and Mashable.
Amazon will continue to roll out more publishers to offer advertisers more reach for their product campaigns.
It is now far from just Google & Meta powering e-commerce advertising. Amazon has grown to 12.9% of the entire US digital ad market (behind Googleās 27.1% and Metaās 19.5%).
With off-Amazon Sponsored Product ads, Advertisers will continue to pay for each click and land users on an Amazon product page.
According to Amazon:
āThese Sponsored Products ads will automatically show up when we think a customer is likely to be interested in a product, based on relevant page context, the campaign, and cost-per-click parametersā
Read in full on Amazon
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FRIDAY FINDS
#1 A viable LinkedIn competitor? š¤Ā
(Posted by an Engineer at X)
#2 Amazon attempted to boost their TikTok-style shopping feed by asking influencers to submit videos ā for $25 each.
Influencers Balk at Amazon's Absurd Offer to Pay $25 Per Sponsored Video
— Gizmodo (@Gizmodo)
Aug 18, 2023
#3 Apple is the app store gatekeeper, but are they playing fair?
Credit: Ad Professor on X
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Written by Kole