📹 Google 2.0

FEATURE

Google is putting video front & center of the new Search Engine

In May, Google announced that they are rebuilding search around AI.

Now as we get closer to Google 2.0, Google confirmed that images and videos will start featuring within the AI answers.

Meaning that creating images and particularly videos that answer searches, could become a big priority for brands that want visibility in the new search engine.

What about web pages?

Well, it’s still unknown how much traffic will be impacted. But it seems pages are moving from a lead to a “support” role on Google.

Read in full on Google

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TODAY’S HEADLINES

Lyft is introducing ads to it’s app, in-car tablets, rooftops, and bikeshare stations. Lyft is following Uber’s lead by showing ads to their “captive audience throughout their entire ride journey”. (Lyft)

TikTok is rolling out a new tag for creators to disclose AI-generated content. If not labeled properly, the content may be removed. (The Verge)

YouTube is testing a new "For You" section on channel profiles which will recommend more videos personalized to individual viewers. TikTok made the ‘For You’ tab famous and just about every other major app has copied it. (Social Media Today)

YouTube is enabling creators to use Shorts as a trailer for their long-form YouTube videos. There will be a button on Shorts that will link to the full version of the content. (Search Engine Land)

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