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TikTok launches Amazon-style logistics
FEATURE
TikTok chases Amazon with the launch of logistics service in the UK
TikTok has become a platform for product discovery. Videos tagged #tiktokmademybuyit have over 7.4bn views. Naturally, TikTok wants to serve the demand itās helping to create.
Enter: TikTok Shop. E-commerce integrated within TikTokās app.
Stores are still rolling out globally (and have had many teething issues), but they enable sellers to take orders from within TikTok.
But TikTok doesnāt stop there. TikTok just announced they will offer logistics in the UK. They will store, pack, label, and deliver the products to the customer.
And theyāll offer a premium next-day delivery option. Positioning themselves as a potential competitor to Amazon.
If TikTok can pull it off: offering product discovery, an integrated checkout, and fulfillment, is shaping up for a solid pitch for some brands.
FRIDAY FINDS
Before we shut the laptop on another week, here are the gems we came across in our feeds.
#1Ā
āNo more celebs. Creators are the futureā - CEO of Ridge Wallet.
Frank says the company acts and thinks like a brand and wants a Content Creator to come in-house and āhumanizeā their content.
I am offering a $1,000,000 contract to a content creator to come in house at Ridge.
What does this mean, whats the catch, and how do I apply?
Here is the scope:
— Sean Frank (@SeanEcom)
Aug 10, 2023
Source: Lindsey Gamble on X
#2Ā
If I stop my scroll, put my headphones on, and watch a 4-minute video advertisement then (Iām very happily procrastinating) and the content is really good.
Rob Mayhew gives us an example of using organic social content to get sales.
Source: Rob Mayhew on LinkedIn
#3Ā
Does any brand do social better than Duolingo?
This write-up was included in their latest investor update and describes their focus on virality (not direct selling).
Source: Jack Appleby on X
#4Ā
Wait, MySpace is making a comeback?
This post on X is starting to go viral suggesting it could be. Under the name āNo Spaceā.
You can reserve your handle hereā¦ just in case šĀ
#5Ā
Lastlyā¦
š
āBrands on Threadsā - new cartoon and post
#marketing#cartoon#marketoon
— Tom Fishburne (@marketoonist)
Jul 23, 2023
Source: Marketoonist on X
Written by Kole