TikTok has become a platform for product discovery. Videos tagged #tiktokmademybuyit have over 7.4bn views. Naturally, TikTok wants to serve the demand it’s helping to create.

Enter: TikTok Shop. E-commerce integrated within TikTok’s app.

Stores are still rolling out globally (and have had many teething issues), but they enable sellers to take orders from within TikTok.

But TikTok doesn’t stop there. TikTok just announced they will offer logistics in the UK. They will store, pack, label, and deliver the products to the customer.

And they’ll offer a premium next-day delivery option. Positioning themselves as a potential competitor to Amazon.

If TikTok can pull it off: offering product discovery, an integrated checkout, and fulfillment, is shaping up for a solid pitch for some brands.

Sources: TikTok, Drapers

Before we shut the laptop on another week, here are the gems we came across in our feeds.

#1

“No more celebs. Creators are the future” - CEO of Ridge Wallet.

Frank says the company acts and thinks like a brand and wants a Content Creator to come in-house and “humanize” their content.

Source: Lindsey Gamble on X

#2

If I stop my scroll, put my headphones on, and watch a 4-minute video advertisement then (I’m very happily procrastinating) and the content is really good.

Rob Mayhew gives us an example of using organic social content to get sales.

Source: Rob Mayhew on LinkedIn

#3

Does any brand do social better than Duolingo?

This write-up was included in their latest investor update and describes their focus on virality (not direct selling).

Source: Jack Appleby on X

#4

Wait, MySpace is making a comeback?

This post on X is starting to go viral suggesting it could be. Under the name ‘No Space’.

You can reserve your handle here… just in case 🙂

#5

Lastly…

😄

Source: Marketoonist on X