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TikTok Prepares Amazon-Style Logistics

FEATURE

TikTok chases Amazon by offering shipping service

TikTok is setting up a network of U.S-based warehouses and fulfillment operations, according to the WSJ. The company is offering to take on delivery and inventory management to try to attract independent merchants to use TikTok Shop.

TikTok hopes that sellers can instead focus on producing content to build their audience on the platform. And that more customers shop through TikTok given centralized, faster shipping.

TikTok already officially announced that they will store, pack, label, and deliver the products to customers in the UK. Along with a premium next-day delivery option.

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TODAY’S HEADLINES

Google is adding new features to Search and Chrome for finding discounts and deals on products. This includes including a designated deals page and a feature to bookmark products and track prices. (Tech Crunch)

Google outlines new privacy-focused ad targeting strategies to replace tracking cookies in a recent video Q&A. Enhanced AI is expected to help fill gaps left by less expansive tracking. (Search Engine Journal)

LinkedIn Says Carousel Posts Will Be Deleted Next Month. LinkedIn is removing the ability to create carousel posts from December 14th. (Social Media Today)

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Written by Kole