🤝 Amazon & Meta: New Ad Partners

FEATURE

Amazon & Meta’s New Ad Partnership

Meta users can shop Amazon products directly from ads on Instagram and Facebook, as part of a new test.

A statement from Amazon cited by Bloomberg & CNBC read:

“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social-media app,”

“Customers will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.”

Both companies have been unable to integrate social media and e-commerce independently. Amazon & Meta coming together is likely a response to fend off TikTok’s integrated e-commerce marketplace, TikTok Shop.

Sources: Bloomberg, CNBC

TODAY’S HEADLINES

Meta has announced new updates to Lead Generation campaigns. Advertisers are able to initiate WhatsApp conversions from ads. Meta is also testing a new “Instant Form” ad format, enabling users to select multiple related businesses to submit information to simultaneously. (Meta)

Google has stepped up the rollout of its new ‘Search Generative Experience’. Google has expanded to 120+ countries and added 4 new languages which suggests a full launch is not too far away. (Google)

Amazon plans to increase ad count on its Fire TV platform, following the announcement of ads on Prime Video. The three new ad formats include context-sensitive ads and opening up the Featured banner to all advertisers. (Tech Radar)

Google considered a paid version of its search service without tracking data in 2018. Executive emails revealed concerns about public perception in relation to other tech giants and the need for more privacy features. (The Register)

Instagram appears to be preparing for the pending launch of Threads in the European Union. So far proven challenging amid evolving data privacy regulations in the region. (Social Media Today)