🏃 X joins AI race

FEATURE

Coming Soon to X: “Grok” AI

X is officially entering the generative AI race.

Elon Musk announced that ‘Grok’ will have access to up-to-date information from the X platform, which he points to as a “massive advantage” over the competition.

The new Chatbot will be a feature for Premium+ X users and will be built as its own standalone app as well.

Last week X announced that Premium+ will cost users $16 and remove all advertisements.

Source: BBC, The Guardian, Social Media Today

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TODAY’S HEADLINES

Netflix's cheaper ad-supported plan now has 15 million active users a year since its launch. The company has been raising prices on its ad-free options to encourage more subscribers towards the ad-supported tier for increased revenue. (Social Media Today)

Facebook has rolled out an A/B testing tool for Reels. Creators will be able to split-test alternative captions and/or thumbnail images. Meta will identify a winner based on which combination sees the most engagement after 30 minutes. (Social Media Today)

Google has launched a new ‘Ad Review Center’ to improve ad management for advertisers. This includes bulk actions and a new layout with a larger area to view ads. (Search Engine Land)

TikTok users sent over $250 million in digital gifts to live-streamers in the app in Q3 alone. Some suggest the transactions point to TikTok’s potential as an e-commerce platform, following the launch of TikTok Shop. (The Information)