🤝 Pinterest + Google

FEATURE

Pinterest has entered into a new advertising partnership with Google, which will see Pinterest host ads via Google’s Ad Manager.

“This partnership will focus on monetizing several of our currently unmonetized international markets by enabling ads to be served on Pinterest via Google’s Ad Manager. We went live a couple of weeks ago, and this is starting to ramp up.” explained Pinterest CEO, Bill Ready.

Ready said that Pinterest has 80% of users outside the U.S. but they only represent 20% of revenue. He expects the Google partnership to open up more international advertising opportunities.

Sources: Tech Crunch, Search Engine Land, Media Post

TODAY’S HEADLINES

Google announced that it is renaming its Bard chatbot and consolidating all AI efforts under ‘Gemini’. Gemini’s most advanced learning model “Ultra” is available for $20 per month, on par with Chat GPT. Google will integrate a version of Gemini into the iOS app and create a brand-new app for Android. (Google)

YouTube promoted its latest brand awareness feature in the lead-up to Superbowl. With ‘First Position Moments’ advertisers can ensure they serve the first ad during a YouTube viewing session which the company claims increases ad recall. (Google)

Apple’s new Vision Pro will feature dedicated shopping apps from brands including E.l.f. Cosmetics, Alo Yoga, and Lowe's. The apps allow customers to shop in 3D, visualize products in their own homes, and checkout through Apple Pay. (Modern Retail)

"Disney's Magic Words," tool introduces a new form of contextual advertising for Disney+ and Hulu. The AI tool analyzes and tags scenes with metadata that advertisers can use to serve ads that match the mood. (Reuters)

Reddit produced a report on how consumers rely on the site as a source of recommendations and genuine opinions. Reddit implied that there is a growing skepticism around AI and Influencer recommendations. (Reddit)

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