❤️ Google Loves TikToks

FEATURE

TikTok videos are now appearing in two prominent positions on Google. Searchers are starting to notice text from TikTok videos being displayed as featured snippets at the top of the Google results page.

TikTok videos have appeared in Google’s results for some time, but they were never given central positioning.

Google’s forthcoming search revamp, SGE, is also serving TikTok videos as part of the AI-generated summaries that Google provides to queries.

Source: Search Engine Land, 9to5 Google
LinkedIn Posts: Louise Parker (Featured Snippet), Carrie Rose (SGE)

TODAY’S HEADLINES

Meta announced that Facebook's daily active user count increased to a record 2.11 billion in December. Facebook just turned 20 years old and even now it continues to grow - including another 2 million users added in North America. (Statista).

Amazon announces Rufus, a new generative AI-powered conversational shopping experience. The shopping assistant can answer customer questions and provide recommendations. It is currently in beta and will be rolled out to more customers in the coming weeks. (Amazon)

Threads now reaches more than 130 million monthly users, says Meta, up 30M from Q3. Zuckerberg spoke highly of Threads, saying he believed the app had a good chance of reaching 1 billion users within a few years. (Tech Crunch)

Google has retired its cached link feature for searching archived websites. Google is in discussions over a partnership with the Internet Archive’s Wayback Machine to show historical versions of web pages. (Search Engine Journal)

Google’s Bard chatbot is adding AI image generation, catching up with a feature that rival ChatGPT Plus has had for months. Users can prompt Bard to generate photos using Google’s Imagen 2 text-to-image model. (The Verge)

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