🎥 Shorts Ad-venture

FEATURE

Google announced that YouTube Shorts are watched by 2 billion signed-in users every month with 7 billion daily plays - While Advertisers report promising results from the YouTube Shorts Ads Program.

Google released their quarterly earnings report which pointed to the scale of YouTube Shorts. The dedicated YouTube Shorts Ad product is being tested by select advertisers, who described positive campaign results in a Media Post report.

Google’s CEO also spoke on Google’s evolution towards AI-based answers.

“By applying generative AI to search, we’re able to serve a wider range of information needs and answer new types of questions,” Pichai explained, describing the redesign of the Google searching experience.

Sources: Search Engine Journal, Media Post, Ad Exchanger

TODAY’S HEADLINES

Google Search CPCs in the U.S. increased 17% year over year in Q4 2023, per Tinuiti. The report also found that the use of Google’s Performance Max campaigns by retailers increased to 91%. (Search Engine Land)

TikTok CEO says the company plans to spend $2B+ in 2024 on trust and safety globally and that the app has 170M U.S. monthly active users. The statement was made at a U.S. Senate hearing where CEOs of Meta, TikTok, and X face questions on child safety. (The Messenger)

TikTok is testing a new feature that identifies products in videos and adds a link to the TikTok Shop. TikTok prompts users to “Find similar items on TikTok Shop. This comes a few months after the e-commerce platform launched in the US and UK. (The Verge)

Meta makes it easier for businesses to protect their brand. The tools aim to protect businesses by allowing them to manage their presence, report misuse, and reduce intellectual property infringement and scams. (Meta)