📝 Headlines

FEATURE

Google has changed how text ads appear in Search. Responsive Search Ads may now show just a single headline. Traditionally Responsive Search Ads have had 2-3 headlines. Now the second headline is eligible to appear as a description line of text “when performance is predicted to improve”.

Two other announcements were made:

• You can now associate up to three different headlines and two descriptions at the campaign level.

• Google can now show these automated assets instead of your manual assets

Sources: Google, Search Engine Land, Search Engine Roundtable
LinkedIn Posts: Thomas Eccel, Ginny Marvin, Greg Finn

TODAY’S HEADLINES

Meta has introduced a new attribution metric for video campaigns. Meta advertisers can now measure conversions that occur within one day of a video ad play, so long as they’ve viewed at least 10 seconds (or 97%) of the video ad. (Social Media Today)

YouTube has launched its AdBlitz hub for the 2024 Super Bowl, where viewers can watch all the ads before, during, and after the game. YouTube found “88% of adults ages 18–49 saw a 2023 Super Bowl ad on YouTube, compared to the 68% who watched on linear TV.” (YouTube Blog)

Brave, the privacy-focused search engine, now offers search ads globally. Brave disclosed that they have 65 million monthly users who they claim are typically early adopters of emerging technologies like Web3 and AI. (Brave)

X’s new vertical video ads will now be available to all advertisers globally. The ads will serve in X’s dedicated full-screen (TikTok style) video feed which is used by 100 million daily. (X Official)

Walmart enables advertisers to use their first-party data to target and measure campaigns on TikTok. The collaboration is designed for CPG brands to target active shoppers with engaging video creative on TikTok with more precise targeting. (Walmart)