📺 Ad Debut

FEATURE

Amazon Prime Video will start showing in-program ads globally today. 3.5 minutes of ads are expected to be shown per hour of viewing.

Estimates of 100+ million monthly viewers in the U.S. alone will further expand Amazon’s significant advertising business. 71% of US adults use Prime Video, putting it second to Netflix’s 77%.

Both Netflix and Disney Plus have also started incorporating advertisements as streaming platforms look to advertising as another source of revenue.

Amazon has created a strong pitch to advertisers who can leverage Amazon’s shopping data. Plus, they are starting with lower ad prices (reportedly around $30-35 CPM) to attract advertising budgets to Prime Video.

Sources: Wall Street Journal, Business Insider, The Verge,
LinkedIn: Carlo De Marchis

TODAY’S HEADLINES

Gmail will enforce new requirements for bulk email senders starting 1 February. Bulk senders must keep their spam rate in Google Postmaster Tools below 0.10% and “avoid ever reaching 0.30% or higher.” (MarTech)

Apple plans for iOS 18 to be a major update with advanced AI features integrated throughout the operating system. Launch is expected in June which could be the company's biggest update to date according to Bloomberg. (9to5 Mac)

X is expanding its Creator Monetization Program after its initial trial with Mr Beast. X is incentivizing video content creators as part of their video-first platform strategy, which includes a new video tab. (Social Media Today)

Reddit, which originally planned for a $15 billion IPO, is now considering a lower valuation of $5 billion. This is due to tough market conditions and the platform's lower user base and revenue compared to similar companies. (Fast Company)

Publicis, a French advertising giant, plans to invest 300 million euros in building an artificial intelligence platform. The platform, CoreAI, will look to streamline tasks such as media planning, and identifying industry trends and competitor insights (Business Insider)

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