💸 Commission Free

FEATURE

iPhone and iPad users in the European Union will soon be able to download apps from alternative sources to Apple’s App Store.

Apps in the EU no longer need to use Apple’s payment processing either, which charges commissions of up to 30% on transactions.

Instead, if a company uses an alternative app store and payment processes Apple will not charge a Commission. However if an app exceeds 1 million installs in a year, Apple will charge €0.50 per install as a “Core Technology Fee”.

Last year, Meta confirmed their interest in creating an app store. Which could free them from the tracking restrictions imposed on them by Apple with ATT.

Sources: Apple, Axios, Semafor
LinkedIn: Eric Seufert, Benedit Evans

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TODAY’S HEADLINES

Meta has expanded its automated audience targeting options, called ‘Advantage’, to all campaign objectives and optimizations. Meta has been developing its Advantage targeting system over the past 2 years to maximize ad performance, given the loss of user data insights. (Search Engine Land)

PayPal is introducing ‘Fastlane’ a new one-click guest checkout experience. Shoppers will be able to log in and check out with their face or fingerprint. (Tech Crunch)

BeReal, which now has 23M daily active users, is opening its doors to brands and celebrities. ‘Official accounts’ are designed to connect fans to unscripted, behind-the-scenes moments. (Media Post)

X Is Testing a Dedicated Video Tab. According to X, the company is now a “video-first platform, with people watching video in 8 out of 10 user sessions”.  (Social Media Today)