📦 FedEx Targets Amazon

FEATURE

FedEx is launching a new e-commerce platform called fdx, to compete with Amazon. FedEx aims to help online sellers “grow demand, increase conversion, optimize fulfillment, and streamline returns”.

FedEx acquired the online e-commerce marketplace ShopRunner in 2020. As part of the changes, ShopRunner will receive new features that leverage FedEx’s physical transportation capabilities. This includes transparency on estimated delivery times throughout the checkout process for shoppers, streamlined returns, and a customizable post-purchase experience.

The new platform will launch in the third quarter of 2024.

Sources: FedEx, The Verge, Engadget

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