🥊 Google Rival Attracts Bezos

Perplexity challenges Google, backed by Bezo

FEATURE

Google Challenger, Perplexity, brings on Jeff Bezos as an Investor

Perplexity is the latest contender to try to end Google’s Search dominance. “If you can directly answer somebody’s question, nobody needs those 10 blue links,” said Chief Executive Officer Aravind Srinivas.

Google has a delicate balance between disrupting its immensely profitable search advertising business and using the latest advancements in AI to answer search queries more efficiently.

Perplexity has no such constraints on creating a fresh Search experience. They started less than two years ago and have 10M monthly users which led them to secure a new funding round from investors including Jeff Bezos.

TODAY’S HEADLINES

Meta is set to reduce their detailed targeting segments. Meta cited low usage, redundancy, sensitivity, or legal requirements as the reasons for the changes that came into effect on January 15. (Meta)

Google has started to provide more competitive insights into Performance Max campaigns. Some accounts can now see the ‘Top Advertisers’ they are competing with and which competitors are ‘entering and exiting’. (SERoundtable)

Netflix's ad-based plan has seen significant growth with over 23 million monthly active users globally. Netflix is focused on working with advertisers to increase ad engagement. The ad-tier subscriptions account for 30% of new signups. (Variety)

X enables advertisers to specifically target their premium subscribers. The hope is that X’s active paying customers will be appealing as a targeting segment for advertisers. (Media Post)

Disney unveiled its first native, shoppable ad format for streaming, Gateway Shop. The new format will enable viewers to send on-screen products to another device without interrupting their program. (Marketing Dive)

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Written by Kole