🗣️ Conversational Ads

FEATURE

Google has added a ‘conversational’ AI bot to the Search Ads campaign creation process. According to Google:

“The conversational experience workflow is designed to help you build better Search campaigns through a chat-based experience.

It combines your expertise with Google AI. All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.”

Advertisers can review, edit, and provide additional prompts to create Search ad campaigns.

The tool is rolling out to all advertisers globally in English.

Source: Google, Search Engine Land, Search Engine Roundtable

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TODAY’S HEADLINES

TikTok was spotted testing 30-minute uploads as it continues to inch into YouTube’s territory. This opens up the opportunity to upload full episodes of TV shows - which streaming service, Peacock, tested last year. (Tech Crunch)

Google is threatening to suspend website and app owners advertising in the EU who do not comply with the GDPR Consent Banners. Site owners must fix any violations before Google's given deadline. The EU User Consent Policy mandates consent from end users for cookies, personal data collection, and clear information on data usage. (Search Engine Land)

Netflix is retiring its Basic subscription (without ads) in the US, UK & Canada. This leaves customers with either a $6.99 ad-supported plan or a $15.49 ad-free plan as the cheapest options. (The Verge)

LinkedIn is discontinuing Lookalike Audiences as a way to target ads next month. The reason was not disclosed but LinkedIn suggests using other options instead like Predictive Audiences and Audience Expansion to reach potential customers with similar traits or interests. (LinkedIn)

Meta is close to reaching a market value of $1 trillion. This comes after their self-proclaimed “year of efficiency” and a 200% increase in stock price in 2023. (Business Insider)