🏃🏽 Content Pursuits

FEATURE

Robinhood acquires UK-based Chartr as it expands content company portfolio. This is the latest in a growing list of examples of software companies buying content/media companies as a long-term customer acquisition tool.

Stock trading company Robinhood is also planning to expand into news, print magazines, events and audio as part of their investment into content and diversify from Google and Facebook ads.

Other recent examples include Hubspot’s acquisition of The Hustle, Zapier & Markerpad, and Stripe & Indiehackers.

Source: Axios
LinkedIn Posts: Chris Erwin

TODAY’S HEADLINES

Google cannot proceed with blocking third-party cookies until it resolves concerns raised by the UK's Competition and Markets Authority. This may give companies more time to explore alternatives, but Google still aims to phase out cookies in 2024. (Search Engine Land)

Amazon has struck a deal with the UK’s largest publisher, Reach. Reach will share “contextual” first-party data with Amazon. While Amazon will use the data to sell more targeted advertising on the UK publishers’ websites. (Financial Times)

Google plans to clarify its guidelines on creating helpful content for E-E-A-T and quality rating soon. Google's automated systems prioritize content that shows Experience, Expertise, Authoritativeness, and Trustworthiness. (Search Engine Roundtable)

X and Threads alternative Bluesky is open to the public. The release comes after a year of being invitation-only. Bluesky was funded by Twitter co-founder Jack Dorsey. (Tech Crunch)

Meta is collaborating with industry partners to create standards for identifying AI-generated content such as images. And will label them accordingly on Facebook, Instagram, and Threads. (Meta)