📰 Reddit Goes Public

FEATURE

As Reddit prepares to go public on the New York Stock Exchange the company reveals more about its advertising business in its filing documents.

The platform has 267.5 million weekly active users globally, 131 million of whom are in the US.

Reddit explained that its advertising is built around contextual targeting and user interest, which Reddit expects will become more valuable to advertisers as third-party cookies are phased out of Google Chrome later this year.

The company also sees an opportunity to focus on facilitating and “monetizing commerce”.

Sources: Marketing Brew, Mobile Dev Memo (subscription required), The Verge

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TODAY’S HEADLINES

Google is testing a new PPC ad format. No details have been released by Google but the “experimental” ad appears as an image card within a carousel. (Search Engine Land)

X will introduce an algorithm update that ensures all followers see pinned posts. There will be a limit of one post every 48 hours. X are also working on a Gmail competitor, Xmail. (X.com)

Google Chrome is rolling out 3 new search features. This includes content recommendations when a user opens a new tab. Google will show suggestions related to previous searches. (Google)

YouTube’s ‘Create’ app, a competitor to TikTok’s CapCut, expands to 13 more markets. Create offers video creators an easy-to-use suite of free tools for video editing. (Tech Crunch)

Amazon is focusing their billion-dollar innovation fund on investments in startups combining AI and robotics. Amazon told the Financial Times that they will focus on generative AI investments this year. (Entreprenuer.com)

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