🖼️ Next Gen Ads

FEATURE

Google announced these new upgrades for Performance Max campaigns.

🌐 AI-powered asset generation and image editing will finish rolling out in the U.S. in March, with global English expansion following shortly after.

⚖️ Moving forward, asset quantity and variety will be more heavily weighted in determining ‘Ad Strength’ for Performance Max campaigns.

🧠 Google’s Gemini AI model will now power headline and description suggestions for ad copy, with sitelink generation coming soon.

🖼️ Soon advertisers will be able to generate lifestyle imagery and you'll be able to generate new similar images to those that are already performing well.

🤝 Starting with Canva, Performance Max will integrate with other design platforms to make it easier to import image assets.

Plus, advertisers using Performance Max will now have access to impression-level placement reporting and can opt out of certain ad placements in the Search Partner Network.

Sources: Google, Search Engine Land

TODAY’S HEADLINES

Google CEO calls Gemini’s controversial responses completely unacceptable and says “we got it wrong”. Google suspended its Gemini image creation tool last week after the images generated were widely criticized. (Semafor)

According to Ad Week, Google is paying publishers to test their unreleased AI journalism tool. The program does not require that the AI-assisted articles be labeled, which aligns with Google’s general position on AI content. (Ad Week - subscription required)

LinkedIn is testing extending the shelf life for "suggested posts" to months or years. Recency of publishing is expected to be less of a factor that LinkedIn uses in favor of relevancy.  (Entrepreneur.com)

X is expanding its video streaming feature and is rolling out audio and visual calls for non-paying users. X announced that live basketball games from the Big 3 league will show exclusively on the platform. And the call system is slowly rolling out to all users as X looks to become the “everything app”. (X.com)

TikTok says up to 30% of what it calls "popular songs" could be removed. The licensing disagreement with Universal Music over royalties has extended to writers as well as artists on the label. (BBC)