🧪 Ad Experiments

TODAY’S HEADLINES

Google’s Shop with AI product feature looks to be coming soon. Google automatically generates product images based on a search query. Then users can select the style they like best before Google recommends similar (Search Engine Land) products.

Meta is testing a new feature that will enable Meta to “optimize” the product background on ads. This appears as a toggle setting that will use Meta’s generative AI capabilities. (Threads)

Gartner predicts traffic directed from search engines towards third-party websites will fall by 25% in the next two years. Gartner believes people will turn to generational AI conversational assistants (e.g. ChatGPT) rather than traditional search engine listings. (Digital Information World)

YouTube marked its 12th consecutive month as the top streaming service according to Neilsen. YouTube was placed just ahead of Netflix last month. (Neilsen)

Walmart is buying budget TV maker Vizio for $2.3 billion to compete with Amazon in the smart TV advertising business. As the price of TVs falls, streaming ads are becoming the profit driver. (Fast Company)

Instagram and Threads will not recommend political content from accounts that users do not follow. Users will continue to see content from accounts they already follow. (Meta)