⚡ Google Phase ll

FEATURE

Google is quietly testing its AI search results among general users.

The new Search Generative Experience (SGE) from Google, which uses AI to provide simplified search results, has been rolled out to non-test users for the first time.

Google’s revamped search experience appears to be edging closer with a small percentage of US users using the new AI summaries.

The company told Search Engine Land that the AI-assisted results are being used for "more complex" queries or "questions where it may be helpful to get information from a range of web pages."

Sources: Mashable, Search Engine Land, Search Engine Roundtable

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TODAY’S HEADLINES

Spotify is now offering video-based online courses in the UK. Spotify explained that the idea came from the fact that around half of Premium subscribers engage with education or self-help-themed podcasts. Initially, Shopify users can access courses from BBC Maestro, Skillshare, Thinkific, and PlayVirtuoso. The platform will take a commission on course sales. (Spotify)

LinkedIn confirmed they are bringing puzzle-based games to the platform to increase time spent on the site and promote networking and conversations. LinkedIn’s owner Microsoft is a gaming giant. Its gaming division includes Xbox and Activision Blizzard. They are not yet giving a launch date yet. (Tech Crunch)

Google Analytics, to ensure greater consistency with Google Ads, is replacing conversions with 'key events'. The change addresses how conversions can be defined differently in Google Ads and Google Analytics. Key events will only be considered conversions when shared with Google Ads. (Search Engine Land)

OpenAI CEO Sam Altman says that AI will do "95% of what marketers use agencies, strategists, and creative professionals for today”. Altman also explained how AI will likely be able to test the creative against real or synthetic customer focus groups for predicting results and optimizing. (Marketing AI Institute)

Lyft has partnered with Oracle to offer new ad-targeting options. Lyft’s in-journey video ads rolled out nationwide in the United States and will use Oracle data to allow targeting based on retail purchase behavior and demographic attributes. (Lyft)

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