Hello, Marketers
It’s Friday! Before we shut the laptop on another week, here are the gems we came across in our feeds.
In case you missed us earlier this week:
Monday: Farewell, Twitter - unpacking Twitter's bold transition to X
Wednesday: Spy Glass - a peek into TikTok's adverse
#2
This Tweet breaking down 50 of Barbie’s Marketing stunts went super viral.
And social media managers have a new set of memes to master!
#3
This interview changed the way I see Adam Mosseri. Highly recommend a listen.
Plus, you get a peak behind-the-scenes at how some decisions are made at Instagram (& Threads). Such as… when to just copy another app!
#4
Engagement on Threads reportedly dropped off a cliff post-launch.
But its still very early days…
The first round-up of new features dropped on Thursday… and then Elon went with a, let’s say… hasty?… Twitter rebrand.
(Credit The New York Times)
Quick Q: How did we do this week?
👋 Have a great weekend. We’ll be back on Monday!
Kole
