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How Nectar went from <1k to 40k monthly organic Google search visits

Mentions on high-quality websites drive top-notch leads. But Nectar’s team didn’t have the time or expertise to build these links themselves. So they partnered with dofollow.io.

In 6 months, they pitched to journalists and earned links from The Economist, HubSpot, Monday.com, and many more.

The result? Nectar now gets 40,000 organic visits and 50 new demos booked each month.

FEATURE

Spy on competitors’ TikTok ads

TikTok announced the launch of its ads transparency library, which is a searchable database of ads running on the platform.

That means you can search for a business and see:

• What TikTok ads they are running

• Who the TikTok ad is targeting (age, gender, country, interests)

• When the ad launched

• How many people have seen the ad

Note: The tool is currently only available in Europe right now.

Here are a few more tactics you can use to gather intel 🕵️

Meta advertising campaigns: The classic. Meta's Ad Library shows you historic and active ads that businesses are running on Facebook & Instagram.

Google advertising campaigns: Launched this year, in Google’s Ad Library you can see ads placed on Google Search, YouTube & the Google Display Network.

Keyword strategy: SpyFu shows you the organic & paid keywords that are sending Google search traffic to a website.

Email marketing campaigns: Discover what email marketing campaigns businesses are sending. Milled.com is a free database for eCommerce. Or you can handpick businesses and track them for low cost with Owletter.

Banner advertising: MOAT helps you find and view your competitor’s programmatic display ads.

SEO profile: Ahrefs will show you the domain rating (out of 100) and a list of pages on third-party websites which link to the business’ website.

Amount of total website visits: SimilarWeb enables you to see an estimate of how much total traffic a website is getting.

Tools and tech: Built With looks up the web technology competitors are using, like advertising pixels, widgets, and analytics tools.

HEADLINES

TikTok allows users to post text-based updates. Creators now have the option to post photos, videos, and text onto TikTok’s main feeds. Other users can engage with the post by stitching, dueting, and commenting. (TikTok Newsroom ↗️)

Google offers a new tool to migrate Dynamic Search Ads and Display campaigns to Performance Max. According to Google: “The self-upgrade tools are designed to make it easy to transfer settings & performance history to ramp up learning. They are optional and DSA and Display campaigns continue to be available.” (Search Engine Land ↗️)

Meta has expanded Instagram subscriptions. The feature allows creators to offer followers monthly paid access to exclusive posts, Live videos, Stories, reels, and more. Creators in Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, Spain, and the United Kingdom will get access. (Tech Crunch ↗️)

YouTube Shorts are watched by more than 2 billion logged-in monthly users. That is up from 1.5 billion a year ago. Plus, Google said that it is reaching 150 million people on Connected TV screens in the U.S., with ambitions of global growth. (Variety ↗️)

Threads is rolling out much-needed improvements, starting today. One of the most requested features is a ‘Following’ feed. So you can view posts only from people you chose to follow in chronological order. A feed of recommended posts will be on a separate ‘For You’ feed. (Tech Crunch ↗️)