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The Keyword

Read what matters in marketing in 3 minutes or less

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Kole Ogundipe

Feb 26, 2026

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6 min read

🤖 Manus Lands Inside Meta Ads

Meta's $2B AI Agent is now available

Kole Ogundipe

Feb 18, 2026

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5 min read

Google Checkout goes Live

See the new checkout flow in action

Kole Ogundipe

Feb 11, 2026

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6 min read

📈 Reddit Ad Spend Doubles

SMB spend up 75%. Reddit's lower-funnel push is working.

Kole Ogundipe

✉️ Google Expands AI Search Personalization

Feb 4, 2026

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7 min read

✉️ Google Expands AI Search Personalization

AI Mode is getting more personal. Google can now tailor results using your Gmail and Photos.

Kole Ogundipe

Jan 27, 2026

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7 min read

💳 OpenAI reveals ChatGPT Checkout fees

4% per sale. And what else merchants lose beyond the fee.

Kole Ogundipe

Jan 20, 2026

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9 min read

📢 Ads in ChatGPT, Checkout in Google

It's official. OpenAI is testing ads; Google launches Universal Checkout

Kole Ogundipe

📺 Instagram launches on TV — but won't follow YouTube

Dec 23, 2025

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8 min read

📺 Instagram launches on TV — but won't follow YouTube

Instagram's boss explains why they're not chasing long-form

Kole Ogundipe

Dec 9, 2025

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6 min read

🎯 MrBeast enters ad tech

The $5.2 billion company behind YouTube's biggest creator is building a brand-creator marketplace

Kole Ogundipe

Dec 1, 2025

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6 min read

🛒 From Chat to Checkout

ChatGPT launches shopping research feature

Kole Ogundipe