The Keyword
Read what matters in marketing in 3 minutes or less
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How Google, Meta, and TikTok Are Betting on Influencers
Reddit Cofounder joins bid to buy TikTok US, as platform expands tools
Perplexity’s Comet browser takes on Chrome with AI-powered search.
Amazon is testing a new feature that lists products it doesn’t sell, directing shoppers to buy from merchants’ websites
Google tests ‘AI Mode,’ bringing ChatGPT-style responses to Google.com
Amazon’s ‘Brand+’ Turns Shopping, Browsing & Streaming Data into Smarter Ads
Google proposes AI agents to retailers
Reddit's new search tool for "finding answers from real people."
Meta’s new ad system promises smarter targeting, higher ROI.
The fast-growing search engine has partnered with Shopify to integrate E-commerce
Netflix’s ad audience surges, Meta drops EU ad-free rates, and ChatGPT traffic spikes