The Keyword
Read what matters in marketing in 3 minutes or less
Written by
Kole Ogundipe
Feb 4, 2026
•
7 min read
AI Mode is getting more personal. Google can now tailor results using your Gmail and Photos.
Jan 27, 2026
4% per sale. And what else merchants lose beyond the fee.
Jan 20, 2026
9 min read
It's official. OpenAI is testing ads; Google launches Universal Checkout
Dec 23, 2025
8 min read
Instagram's boss explains why they're not chasing long-form
Dec 9, 2025
6 min read
The $5.2 billion company behind YouTube's biggest creator is building a brand-creator marketplace
Dec 1, 2025
ChatGPT launches shopping research feature
Nov 25, 2025
New marketplace lets brands license Michael Caine, Judy Garland, and 26 other iconic voices
Nov 12, 2025
The same AI video tool Google used will soon be in your Google Ads account
Nov 4, 2025
New ad formats coming as user's AI Mode queries are 3x longer