The Keyword
Read what matters in marketing in 3 minutes or less
How Reddit is turning conversations into a search tool
While MrBeast’s latest campaign brings 3,000 creators together to fund $40M in clean water projects
122 open roles signal TikTok’s big move into performance-driven search ads.
Netflix is quietly building a powerful CTV ad business. 94M viewers, growing revenue, and plans for interactive ads.
OpenAI is pitching brands on a native checkout feature for ChatGPT
YouTube has started displaying a curated list of videos for shopping queries
Instead of pre-written ads, brands could bid to influence AI responses.
A new crop of agencies are raising millions for AI Search services
It's official. Meta is adding 3 ad types to the messaging app.
Meta wants to automate the entire ad workflow
AI Mode is the future of Google and is launching today
Apple may drop Google as its default search
