The Keyword
Read what matters in marketing in 3 minutes or less
Sora 2 turns users into AI creators and might change how brands scale content.
OpenAI launches Instant Checkout for 700M+ weekly users with Etsy and Shopify
Traffic up, revenue up. Reddit’s growth is hard to ignore.
The agreement could end years-long of uncertainty for advertisers
OpenAI announces mid-2026 Jobs Platform
Google must hand over parts of its search data to competitors, while keeping Chrome and default search deals.
The deal with Midjourney is likely part of Zuckberg's plan to offer thousands of ad creative variations
Google’s AI overviews shift organic traffic flows
How Reddit is turning conversations into a search tool
While MrBeast’s latest campaign brings 3,000 creators together to fund $40M in clean water projects
122 open roles signal TikTok’s big move into performance-driven search ads.
Netflix is quietly building a powerful CTV ad business. 94M viewers, growing revenue, and plans for interactive ads.
