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Read what matters in marketing in 3 minutes or less

Written by

Kole Ogundipe

✉️ Google Expands AI Search Personalization

Feb 4, 2026

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7 min read

✉️ Google Expands AI Search Personalization

AI Mode is getting more personal. Google can now tailor results using your Gmail and Photos.

Kole Ogundipe
Kole Ogundipe
💳 OpenAI reveals ChatGPT Checkout fees

Jan 27, 2026

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7 min read

💳 OpenAI reveals ChatGPT Checkout fees

4% per sale. And what else merchants lose beyond the fee.

Kole Ogundipe
Kole Ogundipe
📢 Ads in ChatGPT, Checkout in Google

Jan 20, 2026

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9 min read

📢 Ads in ChatGPT, Checkout in Google

It's official. OpenAI is testing ads; Google launches Universal Checkout

Kole Ogundipe
Kole Ogundipe
📺 Instagram launches on TV — but won't follow YouTube

Dec 23, 2025

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8 min read

📺 Instagram launches on TV — but won't follow YouTube

Instagram's boss explains why they're not chasing long-form

Kole Ogundipe
Kole Ogundipe
🎯 MrBeast enters ad tech

Dec 9, 2025

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6 min read

🎯 MrBeast enters ad tech

The $5.2 billion company behind YouTube's biggest creator is building a brand-creator marketplace

Kole Ogundipe
Kole Ogundipe
🛒 From Chat to Checkout

Dec 1, 2025

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6 min read

🛒 From Chat to Checkout

ChatGPT launches shopping research feature

Kole Ogundipe
Kole Ogundipe
🎙️ Brands can license Hollywood voices for ad reads

Nov 25, 2025

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7 min read

🎙️ Brands can license Hollywood voices for ad reads

New marketplace lets brands license Michael Caine, Judy Garland, and 26 other iconic voices

Kole Ogundipe
Kole Ogundipe
🎬 Google demos Veo 3 with its own ad

Nov 12, 2025

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7 min read

🎬 Google demos Veo 3 with its own ad

The same AI video tool Google used will soon be in your Google Ads account

Kole Ogundipe
Kole Ogundipe
🪧 Google's plan for ads in AI Mode

Nov 4, 2025

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6 min read

🪧 Google's plan for ads in AI Mode

New ad formats coming as user's AI Mode queries are 3x longer

Kole Ogundipe
Kole Ogundipe
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