The Keyword
Read what matters in marketing in 3 minutes or less
What we know so far
Meta aims to break free from Google with its own AI search tool
Study shows SearchGPT delivering 4x more traffic to publishers than rivals
The company has 400+ million users
Ads go live in Google’s AI summaries
An early look at SearchGPT vs. Google
The algo will factor in more user selections
10M users, Perplexity is launching search ads
Rumors of a Google split begin
