The Keyword
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OpenAI is pitching brands on a native checkout feature for ChatGPT
YouTube has started displaying a curated list of videos for shopping queries
Instead of pre-written ads, brands could bid to influence AI responses.
A new crop of agencies are raising millions for AI Search services
It's official. Meta is adding 3 ad types to the messaging app.
Meta wants to automate the entire ad workflow
AI Mode is the future of Google and is launching today
Apple may drop Google as its default search
'AI Max' goes well beyond keyword matching
ChatGPT offers detailed product recommendations directly in chat
OpenAI explores a social layer for ChatGPT.
WhatsApp and Instagram deals under legal fire again