🔍 YouTube Adds AI Search Results

Today’s Insights

Feature

Search results are coming to YouTube

While Google has long claimed YouTube is the world's second-largest search engine, we're now seeing that reality reflected in their product roadmap. YouTube's latest AI-powered feature is designed specifically for product discovery, acknowledging that customers increasingly rely on video content during their research process.

How It Works

• When users search YouTube for products, local places, or activities in a specific location, the platform generates a horizontal carousel of relevant video clips

• Each video comes with a headline and description written by YouTube, giving users quick context and directing them to the most relevant segment of the video

• It’s like a swipeable, rich-media version of search results

The Bigger Picture: Search Is Going Visual

Search no longer means browsing text-based web pages. YouTube is now providing text summaries alongside video content, while Google Search is moving in the opposite direction - inserting more video into traditional search results…

At Google Marketing Live, the company announced that video ads will now appear in Search, Image Search, and Google Shopping. Combined with AI Overviews arriving on YouTube, we're seeing a blend of video and text search experiences across its platforms.

Google is betting that the future of search is more visual and AI-curated, whether you start on YouTube or Google.com.

Presented by Cousin Labs

💰 Influencer marketing spend to hit $33B globally

In the U.S. alone, content creator marketing spend is set to top $10B this year. Consumer brands like Unilever now dedicate up to 50% of their ad budgets to social media and plan to hire 20 times more content creators.

And when it comes to Creator Marketing…

• 99% of advertisers are making THIS mistake…

• Algorithms care about engagement, not media tactics.

• To succeed on Meta or TikTok, you need creative velocity.

• Most advertisers are not making enough ads for short-form video.

• Don’t be like most advertisers. Visit www.cousinlabs.com

🎯 Google Ads added more visibility for ‘AI Max’ performance

Advertisers can see and compare ‘AI Max’ performance compared to the other Google ads’ exact, phrase and broad match types.

🔍 Starting today (10 July), Google will begin to show Instagram posts in search results.

That means any photo, reel, or video posted by a professional account can appear in public search results. This is a notable shift for Instagram which has traditionally kept most of its content contained within its app.

📈 Threads has narrowed the gap with X in daily mobile app usage

Threads hit 115 million daily mobile users in June, up 128% from last year. While SimilarWeb reported that X has 132 million. However, on the web, X is still out in front with 146 million daily visits, far more than Threads' 7 million and Bluesky’s 6 million users.

🧠 Perplexity has officially launched its AI-first web browser to compete with Chrome

Comet combines web browsing with an AI agent which can book meetings, send emails and make purchases. The browser is available now for Perplexity Max users, and slowly rolling out to all users on the waitlist.

🤖 OpenAI is also planning to launch an AI-powered browser

According to Reuters, OpenAI also plans to launch a browser in the coming weeks. Similar to Perplexity, it will include a built-in chat interface and allow AI agents to complete tasks for users.

Thanks for reading

And thanks to today’s sponsor, Cousin Labs.

Cousin Labs is a forward-thinking creator marketing agency who are looking for top talent to join their team. Cousin Labs Co-Founder, Paul Marvucic, has even included his personal email for Meta or TikTok experts considering a new challenge and want to get in touch👇

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