📦 ChatGPT steps up ecommerce plans

Today’s Insights

Feature

ChatGPT wants to become your new checkout page.

OpenAI is quietly building a native shopping feature that would let users buy products directly in ChatGPT, with OpenAI taking a commission on every sale.

In April, ChatGPT started displaying products with links that direct users to retailer websites to checkout.

But according to the Financial Times, OpenAI is now approaching brands about implementing a native checkout and discussing a direct Shopify integration similar to TikTok Shop.

This would enable users to complete the entire purchase process within ChatGPT, while OpenAI collects a commission on each transaction.

Why it matters

For OpenAI, it's a way to monetize their free tier, which has been an untapped revenue source. Sam Altman has said that he prefers commission-based models, although his opposition to paid ad placements has softened.

More significantly, it suggests AI search platforms could evolve from traffic sources into sales channels. And brands may have little choice but to adapt as users increasingly complete purchases without ever visiting company websites.

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🔗 Google plans to unify Android and ChromeOS into a single operating system

Google is reportedly building the ChromeOS experience on top of Android to boost performance and more seamlessly integrate phones and laptops. “We’re going to combine ChromeOS and Android into a single platform,” said Sameer Samat, President of Google’s Android Ecosystem.

📈 Instagram Reels now make up over 50% of all the time users spend on the app

Meta says users spend more time watching Reels than on any other Instagram feature. The company also claims that video accounts for over 60% of the time spent on Facebook and Instagram combined.

📹 Instagram expands Trial Reels to all public creators with 1k+ followers

The feature allows eligible creators to test how a Reel performs with non-followers before posting it more broadly. Instagram says it may consider making Trial Reels available to all public accounts in the future.

🛡️ Facebook rolls out new measures to limit unoriginal content

The platform will reduce the visibility and monetization of accounts that repeatedly repost others' content without credit. Facebook is also testing attribution tools, such as linking back to the original videos of a creator.

📊 Generative AI drove significant traffic to Amazon Prime Day promotions

According to TechCrunch, data from Adobe Analytics reported a 3,300% year-over-year increase in visits to U.S. retail sites driven by GenAI, such as AI chatbots and AI-powered browsers, during the event.

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