🗞️ Digital Marketing Must-Knows

Your weekly 60 second round-up

Author

Kole Ogundipe
August 22, 2022

💨 Your super-skimmable digital marketing newsletter

📰 News

1. TikTok has 3 brand new ad formats to help retailers to promote products in the app. With all these features shoppers are still directed to the advertiser's website to complete the transaction (TikTok ↗️)

  • Video Shopping Ads - Display product images, pricing, and a call-to-action at the bottom of the brand's TikTok video.

  • Catalog Listing Ads - Brands do not need a TikTok video to showcase their products with Catalog Listing ads. TikTok will feature listed products in different placements across the app.

  • Live Shopping ads - Promote live shopping events to TikTok users from the 'For You' page.

2. Google announces search ranking algorithm change called 'helpful content update'. The update is intended "to better ensure people see more original, helpful content written by people, for people, rather than content made primarily for search engine traffic.” The change could have a huge impact as it rolls out globally over the next two weeks starting today, 22 Aug. (Search Engine Journal ↗️)

3. Meta creates a new way to promote engagement in Reels. The 'Add Yours' stickers from Stories have arrived to Reels. Meaning other users can post their Reel in response to another Reel. Plus, stories can be auto-converted into Reels. And cross-posting Reels from Instagram to Facebook has been simplifed. (Social Media Today ↗️)

4. Pinterest creates an in-app check-out for Shopify merchants. Shoppers can buy a product they see on Pinterest, in their new hosted checkout, instead of routing shoppers to the advertiser's Shopify website to buy. Pinterest Verified Merchants in the U.S can choose to allow this option for customers. (Pinterest ↗️)

5. Amazon internally tests a social media-like feed, according to a Wall Street Journal report. Amazon could be next up to introduce a vertical feed within their app. The feature shows user-generated photos and videos. Although It looks like an early test at this stage. (Tech Crunch ↗️)

Plus

  • Walmart's growing ad business is up 30% year on year

  • Amazon stores are moving up Google search results

  • Doordash is delivering Facebook marketplace

✂️ TL;DR

U.S. Streaming Tops Cable TV Viewing for First Time (Variety ↗️)

  • In July, Nielsen found that streaming platforms are watched more than traditional TV in the U.S.

  • Video streaming had a 34.8% share and grew 22.6% year over year

  • Compared to 34.4% for cable and 21.6% for broadcast TV.

  • Netflix alone has an 8.0% share of U.S. TV viewing, with YouTube at 7.3%.

  • The median price American consumers pay for video streaming is $20-$30 per month, a compared to $79/mo. for the average cable plan costs

🧰 Tools

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🏁 Enjoy the upcoming week

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