🗞️ Digital Marketing Must-Knows

💨 The 5 biggest headlines from last week

📰 Round up

1. TikTok is expanding its in-app shopping options and making in-stream commerce a bigger focus. Last week, the platform launched the first stage of its TikTok Shops integration in the US. (Social Media Today ↗️)

• 'TikTok Shops' allows users to browse and buy products without leaving the app.

• The Shops feature is a separate tab on profiles, which you can see tested here.

• TikTok's Chinese version, Douyin, has successfully created a live-shopping platform. Douyin generates the majority of its revenue from direct sales in the app.

2. Google enables advertisers to use email lists as targeting for Connected TV ads. Google's Display and Video 360 product enables advertisers to reach first-party audiences on Connected TV devices. Google also announced they are launching audience expansion on Connected TV. So brands can use their first-party data to reach a similar audience. (Google ↗️)

3. Canva has created a free text-to-image generator. The new app allows Canva's 100 million monthly active users to create images from text prompts. Users are asked to “describe the image you want to see,” and then select a style, from painting to 3D. Canva gives ownership to the users, but Canva does not claim users can copyright them. Copyright is a question that is still up in the air for the technology. (Canva ↗️)

4. TikTok's record label partners want ad revenue share and higher royalties. TikTok has become one of the music industry's most powerful kingmakers. The companies have been negotiating all year. They are trying to reach a deal before their contracts expire in the coming months. The outcome could have an impact on advertising rates. (Bloomberg ↗️)

5. Shopify launches a free email capture app. Shopify Forms lets merchants offer discounts or other promotions in exchange for email sign-ups. The app integrates with Shopify's native automation features. So merchants can set up a welcome email to send to every new subscriber as soon as they join the list. (Shopify ↗️)

Plus

• Instagram releases post scheduling

• Zoom launches email and calendar in beta

• Mastodon get's an influx of new users wanting Twitter alternative

🏁 The shortlist

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✍🏽 written by kole ogundipe