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šŸ—žļø Digital Marketing Must-Knows

READ TIME: 2 mins 53 seconds āš”

Author

Kole Ogundipe
April 17, 2023

Hello, Marketers.

Weā€™re back to the usual Monday routine. Research done. And hereā€™s what you need to know from the last 7 days. Enjoy and have a great week.

- Kole

Round-Up

1. Google ā€œis Racing to Build an All-New Search Engineā€ powered by A.I. - New York Times. NYT broke the story after reviewing internal Google documents. But Google has not announced anything themselves. (New York Times ā†—ļø)

  • According to The NYT, the new search engine is designed to offer users a more personalized search experience. Learning about the user, anticipating their needs, and showing pre-selected, tailored options. The new product is said to be based around A.I. chat.

  • Google has already confirmed it will incorporate A.I. features as a complement to the traditional search layout. That appears to be the short-term focus for Google. With 160 people working internally to reimage the current search experience integrated with A.I.

  • Perhaps the reported new search engine is a hedge against the upcoming changes to the existing product failing to retain users. And Bing's (or emerging competitorsā€™) market share growing.

  • Or, depending on the adoption of chat-style A.I. among consumers, it could be intended as a longer-term successor. Meanwhileā€¦

2. Bing is competing with Google to be the default search engine on Samsung, according to the same NYT report. Microsoft Bing is looking to replace Google as the default provider and increase the mobile adoption of Bingā€™s Search + ChatGPT-based product. Samsung is reportedly considering the switch. Forbes wrote that Google pays Apple ~$15bn per year to be their default search engine. So Samsung could be trying for a bidding war. (New York Times ā†—ļø)

3. Google released a new Organic Search update and guidance on how to create reviews for products and services. Google recommends that publishers should: ā€œProvide evidence such as visuals, audio, or other links of your own experience with what you are reviewing, to support your expertise and reinforce the authenticity of your reviewā€. The list of best practices demonstrates how Google continues to move from E.A.T (Expertise, Authoritativeness, Trustworthiness) to E.E.A.T, with the extra ā€˜Eā€™ representing Experience. (Google ā†—ļø)

4. LinkedIn has announced updates to its Audience Network ads. LinkedInā€™s Audience Network enables advertisers to show ads on third-party websites which have partnered with LinkedIn. 271 million LinkedIn members can be reached through the network. For the first time advertisers are able to review and select the third-party publishers that can show their ads. Advertisers can also run Carousels and Videos on the network of sites as well as a single image. (LinkedIn ā†—ļø)

5. YouTube continues to double down on Podcasts. YouTube has added a dedicated Podcasts tab, alongside the other tabs like ā€˜Shortsā€™ & regular ā€˜Videosā€™ to help navigation. As people turn to YouTube for Podcasts, expect to see Podcasts feature more prominently as YouTube tries to become more of an audio destination. (Google 9to5 ā†—ļø)

More Headlines

  • Twitter Inc is now named ā€œX Corpā€

  • LinkedIn is rolling out free account verification options

  • Instagram has launched new Reels improvements for creators

  • Microsoft combines Retail Media and its Audience Network for PLAs

  • Meta is offering up to 25% off Reels to advertisers according to The Information (subscription required to read)

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āœšŸ½ written by Kole Ogundipe