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🗞️ Digital Marketing Must-Knows
5️⃣ Biggest Headlines From Last Week
Kole Ogundipe
January 17, 2023
Hello everyone; we are back to the usual programming this week with the 5 biggest Digital Marketing headlines. I hope you enjoy and share with a marketing friend who'll find it useful.
📰 Round up
1. Microsoft launched an Advertising model to help Retailers further monetize their websites. Microsoft wants to bring the growing but fragmented Retail Media Advertising space under one roof.
'Retail Media' is where individual retailers sell advertising space on their own websites/apps (or physical stores) to advertisers. With the advertisers able to target based on the retailer's third-party data.
Walmart, Best Buy, and CVS are some examples of large retailers that released their own advertising solutions.
Microsoft's pitch is to simplify the process for advertisers and retailers. Microsoft is creating a network of a growing number of retailers. And creating a one-stop-shop for advertisers to place ads on the retailer's digital properties within Microsoft's Advertising platform.
The company also plans to help power retailers’ offline media too.
What's behind the growing Retail Media trend?
"As advertisers lose signals about consumers, any company with a captive audience—be they an app or retailer—can potentially make a few extra billion dollars by running ads, a sign that walled gardens are growing greener than ever."
2. Meanwhile, Microsoft wants a 49% stake in OpenAI with an additional $10bn in funding. Last week's news included OpenAI integrating ChatGPT into Bing search engine. And now Microsoft is reportedly looking to own a significant stake in the AI research company. The valuation is reportedly $29bn. (Semafor ↗️)
3. Twitter is overhauling the app's layout in the style of TikTok. Elon Musk confirmed that there will be two tabs. One for the accounts that a user followers, like Twitter now. And the other will have recommended tweets from other accounts. Twitter will use an algorithm to personalize the recommended content for each user. (Mashable ↗️)
3.5. [Promotion] $600bn was spent on digital advertising last year. But most small business owners don’t know if they have the right strategy in place. I created the digital marketing course I wish I had when I started in the industry. You’ll understand the inner workings of the major digital distribution channels (search, social, email). And be able to identify the one “predictable growth channel” that best fits your business. Bonus: I’ll also show you how to use emerging AI marketing tools to execute campaigns and save a ton of time. (Learn more ↗️)
4. YouTube Shorts will share ad revenue with creators from Feb 1. YouTube's Partner Program attempts to have content creators prioritize YouTube over other short-form video apps. With YouTube's established advertiser client base, Shorts could be more lucrative for creators. And become the biggest competitor to TikTok. Creators will keep 45% of their allocated ad revenue. (Tech Crunch ↗️)
5. Amazon offers third-party retailer websites a 'Buy with Prime' checkout experience. Prime members can access Prime benefits like free delivery and returns when using Buy with Prime outside Amazon. Amazon also launched 'Reviews from Amazon,' which allows merchants to display ratings and reviews from Amazon customers on their sites for no additional cost. (Retail Dive ↗️)
Plus
Miss last week's round-up? Read last week's edition here
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✍🏽 written by kole ogundipe
