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šļø Friday Social
Best of the Week
Kole Ogundipe
May 26, 2023
Hey, Marketers.
Itās Friday. So weāre keepinā it light, with the best of Marketing Social the week.
New here? subscribe
#1
Chamberlin Coffee. Kylie Cosmetics. Happy Dad. The list grows when it comes to B2C.
People prefer to buy from people that they like and trust.
B2B up next?
You can predict B2B marketing simply by looking at B2C.
It lags by 3-5 years.
Which is why I think we're in inning 1 of B2B talent.
Prime has @LoganPaul.
Feastables has @MrBeast.
Teremana has @TheRock.The creator-equity partnership in B2B is just beginning.
Whatā¦ twitter.com/i/web/status/1ā¦
ā Alex Lieberman (@businessbarista)
8:32 PM ā¢ May 19, 2023
#2
This is peak āTikTokizationā.
Restaurants adjusting their menus to maximize organic reach.
To leverage TikTok as a discovery tool: āThe food canāt just sit there. It must be performativeā.
Does every restaurant need to have a viral dish?
Maybe not, but the ever-evolving demands of the FYP algorithm are fundamentally changing the way restaurants operate grubstreet.com/article/tiktokā¦
ā Grub Street (@grubstreet)
2:17 PM ā¢ May 17, 2023
#3
AirBnB turned potential negative PR into a couple million views
Hereās a genius social play from @Airbnb.
Alix Earle (5.3M TikTok subs) went viral when the house she booked in Italy was a scam.
@Airbnb saw it, then hooked her + friends up with a huge villa.
So Alix made an amazing TikTok thanking AirBNB: 1.7 million views in 4 hours. twitter.com/i/web/status/1ā¦
ā Jack Appleby (@jappleby)
8:56 PM ā¢ May 24, 2023
#4
Thumbnail Optimization ideas:
Psychology studies show thereās a formula to faces we consider trustworthy:
#1: A U-Shaped Mouth
#2: Surprised or slightly raised eyebrowsVia @KateBourās Why We Buy newsletter
ā Lia Haberman (@liahaberman)
2:34 PM ā¢ May 19, 2023
#5
After Netflix began cracking down on passwords, Prime Video UK was very quick š
Thatās it. Have a great weekend!
Weāll be back on Tuesday, to dive into this weekās Google Marketing Live event and the future of Google Search.
- Kole
