Hey, Marketers.
It’s Friday. So we’re keepin’ it light, with the best of Marketing Social the week.
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#1
Chamberlin Coffee. Kylie Cosmetics. Happy Dad. The list grows when it comes to B2C.
People prefer to buy from people that they like and trust.
B2B up next?
#2
This is peak ‘TikTokization’.
Restaurants adjusting their menus to maximize organic reach.
To leverage TikTok as a discovery tool: “The food can’t just sit there. It must be performative”.
That’s it. Have a great weekend!
We’ll be back on Tuesday, to dive into this week’s Google Marketing Live event and the future of Google Search.
- Kole


