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Hey, Marketers.

It’s Friday. So we’re keepin’ it light, with the best of Marketing Social the week.

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#1

Chamberlin Coffee. Kylie Cosmetics. Happy Dad. The list grows when it comes to B2C.

People prefer to buy from people that they like and trust.

B2B up next?

#2

This is peak ‘TikTokization’.

Restaurants adjusting their menus to maximize organic reach.

To leverage TikTok as a discovery tool: “The food can’t just sit there. It must be performative”.

#3

AirBnB turned potential negative PR into a couple million views

#4

Thumbnail Optimization ideas:

#5

After Netflix began cracking down on passwords, Prime Video UK was very quick 👏

That’s it. Have a great weekend!

We’ll be back on Tuesday, to dive into this week’s Google Marketing Live event and the future of Google Search.

- Kole