I’ve never seen anything like Drake’s merch store.

Drake’s Toronto compound which he calls “The Embassy”, has been turned into a shoppable store.

From the homepage, you can click your way through Drake’s house.

His lounge, pool, studio, bedroom. Oh, and his private jet…

Each room has products that lead straight to a Shopify checkout.

Some products are Drake Originals.

Others are sold through Shopify Collective. Which is an affiliate marketplace for products sold by Shopify sellers.

You can check out Drake’s Official Store, here.

Social Media’s not dead.

Although technically TikTok describes itself as an entertainment platform, rather than a social media platform. Which does feel more accurate.

Either way. Point is. Content Creators’ stock is rising 📈

^{Credit: Insider Intelligence}

In the same report from Insider Intelligence, we can see where the growth is coming from:

Side note: This data is from May and since then Elon Musk claimed a record number of people using X.

Speaking of X… Here is a pretty genius example of reactive marketing from the WWF & McCann Germany 👏

BEST MARKETING EVER**

A CRO agency released a rap & music video about boosting conversion rate ahead of Black Friday.

Which can’t possibly be good… can it?

→ YouTube

^{**from a Conversion Rate Optimization agency}