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- šļø That's how Drake does eCommerce?
šļø That's how Drake does eCommerce?
Friday's Finest Marketing Finds
Hello, Marketers
Itās Friday! Before we shut the laptop on another week, here are the gems we came across in our feeds.
Saving the best for last!
#1
Iāve never seen anything like Drakeās merch store.
Drakeās Toronto compound which he calls āThe Embassyā, has been turned into a shoppable store.
From the homepage, you can click your way through Drakeās house.
His lounge, pool, studio, bedroom. Oh, and his private jetā¦
Each room has products that lead straight to a Shopify checkout.
Some products are Drake Originals.
Others are sold through Shopify Collective. Which is an affiliate marketplace for products sold by Shopify sellers.
You can check out Drakeās Official Store, here.
#2
Social Mediaās not dead.
Although technically TikTok describes itself as an entertainment platform, rather than a social media platform. Which does feel more accurate.
Either way. Point is. Content Creatorsā stock is rising š
Credit: Insider Intelligence
#3
In the same report from Insider Intelligence, we can see where the growth is coming from:
Side note: This data is from May and since then Elon Musk claimed a record number of people using X.
#4
Speaking of Xā¦ Here is a pretty genius example of reactive marketing from the WWF & McCann Germany š
#5
BEST MARKETING EVER**
A CRO agency released a rap & music video about boosting conversion rate ahead of Black Friday.
Which canāt possibly be goodā¦ can it?
ā YouTube
**from a Conversion Rate Optimization agency
š Have a great weekend. Back on Monday
Kole