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🗝️ Friday Social
Best Of The Week
Hey, Marketers.
It’s Friday! So, as usual, we’re signing off for the week by sharing the best posts in our feed.
#1
Reddit had quite the week.
In case you missed it, Reddit decided to change the prices of its API that will cause popular third party apps to shut down. And Redditors are not happy about it.
📣 REDDIT TURMOIL CONTINUES:
24 Hours after the blackout was supposed to end, 4974 subreddits are still dark. This includes r/funny, r/science, and r/music.
Here's why over 40% of Reddit is still dark:
— Aakash Gupta 🚀 Product Growth Guy (@aakashg0)
Jun 16, 2023
#2
Elon Musk says a lot of things that don’t happen. But giving a greater share of revenue to creators is a smart move for the big tweeters that make the platform what it is.
Particularly with the upcoming competitor from Meta launching soon...
In a few weeks, X/Twitter will start paying creators for ads served in their replies. First block payment totals $5M.
Note, the creator must be verified and only ads served to verified users count.
— Elon Musk (@elonmusk)
Jun 9, 2023
#3
Meanwhile the incoming CEO laid out her mission to turn Twitter into “the world’s most accurate real-time information source”.
Hello Twitter.
People keep asking me: Why Twitter?
So, I’ll tell you. 👇— Linda Yaccarino (@lindayacc)
Jun 12, 2023
#4
The Netflix password crackdown* led to a bigger spike in subscriptions than peak COVID. That should mean more people on the ad-supported plan that brands can leverage for brand awareness.
But the golden era of password sharing might be over. Think my sister is in for a rude awakening reading this!
NEW on the Antenna Blog: A first look at the impact of Netflix’s pw sharing crackdown. In the first 6 days since they implemented the new policy, Netflix has had the 4 single largest days of US user acquisition in the 4.5 yrs that Antenna has been measuring the streaming service.
— Antenna (@AntennaData)
Jun 9, 2023
#5
“We have two minutes of your attention. We know where you are, we know where you are going to, we know what you have eaten,” said Uber ad exec Mark Grether.
Ooookay 👀
Everything is an ad network.
— Eric Seufert (@eric_seufert)
Jun 15, 2023
Have a great weekend!
- Kole