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🗝️ Friday Social

🗝️ Friday Social

Best of the Week

Kole Ogundipe
May 19, 2023

Hey, Marketers.

It’s Friday. So we’re keepin’ it light, with the best of Marketing Social the week.

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#1

Check out the graphic below. It shows previews of the new, AI-based Google.

Is SEO dead? Or will businesses still be able to generate substantial traffic?

Background
Google launched a preview of their Search With Generative AI. More here: bit.ly/3I6DEsr
Key Take Away
I expect some traffic to move from organic results towards an AI-generated answer (much like answer box already does), but I expect SEO traffic overall to… twitter.com/i/web/status/1…
— Ethan Smith (@ethan_l_s)
4:09 PM • May 15, 2023

#2

TikTok has built a library for advertisers to license music from indie artists

TikTok Provides More Commercial Opportunities for Independent Musicians in the App
The new Artist Impact Program will help lesser-known artists add their music to TikTok’s Commercial Music Library, to then be considered for use in ad campaigns.
— Matt Navarra (@MattNavarra)
9:35 AM • May 17, 2023

#3

Montana is probably only ~0.003% of TikTok’s user base, but will it embolden other states? Or will freedom of speech campaigners stop it?

BREAKING: Montana has officially banned TikTok in the entire state, as Republican Governor Greg Gianforte signed the measure this afternoon.
The way the "ban" will work, which is scheduled to take effect on Jan. 1, 2024, is that downloads of the app will be prohibited in the… twitter.com/i/web/status/1…
— Brian Krassenstein (@krassenstein)
11:13 PM • May 17, 2023

#4

Amazon has built a huge ad business and is gaining on Meta’s in advertising market share

Google and Meta’s combined share of the US digital ad market dropped below 50% in 2022, and in just a few years that figure will be down to 43.0%. Amazon is comin’ on.
— Bridge Ratings (@bridgeratings)
8:40 PM • May 10, 2023

#5

Are you taking a free 55” 4K TV with ads on the second screen?

No? It comes with a soundbar too…

Introduced this week, the new hardware startup Telly is giving away 500,000 55" 4K flat-screens at no cost to your wallet.
But, like most free things, the TVs come with a catch: constant ads and data collection. 🧵
— Morning Brew ☕️ (@MorningBrew)
4:24 PM • May 16, 2023

Have a great weekend!

- Kole